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Oman air pest analysis Essays and Term Papers

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Autor:  people  09 December 2010
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Words: 401   |   Pages: 2
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Oman air pest analysis Essays and Term Papers

Noode is a range of twelve skin care product line founded by “Seth Ratner who owes his success

to hard work, charm a dash of chutzpah and the incredible hulk. His early lessons of

entrepreneurship arouse Mr. Ratner appetite for business”(N.A. 2008). After his job in a male skin

Care Company named Zirh Skin Nutrition which was later taken over by Shiseido Co. Ltd, this

experience gave him a chance to understand the beauty business and launch his own company

named Noode in 2000. Initially generating revenue by selling his skin care products in leading

stores like Henri Bendel and Bloomingdale's now wishes to continue to add new locations in US as

well as expands internationally. The approach is to develop a marketing plan to launch Noode skin

care range in UAE.1.0 EXECUTIVE SUMMARY

Noode is a range of twelve skin care product line founded by “Seth Ratner who owes his success

to hard work, charm a dash of chutzpah and the incredible hulk. His early lessons of

entrepreneurship arouse Mr. Ratner appetite for business”(N.A. 2008). After his job in a male skin

Care Company named Zirh Skin Nutrition which was later taken over by Shiseido Co. Ltd, this

experience gave him a chance to understand the beauty business and launch his own company

named Noode in 2000. Initially generating revenue by selling his skin care products in leading

stores like Henri Bendel and Bloomingdale's now wishes to continue to add new locations in US as

well as expands internationally. The approach is to develop a marketing plan to launch Noode skin

care range in UAE.

In order to understand the operating environment External and Internal Audit was conducted and SWOT analysis was performed to identify the major differential advantages Noode is holding as compared to the weaknesses and use the same to the advantage in the marketing for the launch of its Skin care line with its attractive brand image in US and pricing strategy.

Marketing Mix has been designed to aid the achievement of overall marketing objective for the sale of the Noode skin care line via targeting the right people and offering them with the improved range of products.

Noode will have to carry out the marketing research to launch their product in new market. It also has to recognize the capabilities and expertise of its existing image and have to develop the same to make Noode launch and presence felt and more prominent in the UAE market.Page 3 of 3 ...



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