The Main Concept and Groundwork Starts with Research

The mission statement will be the blueprint for the different locations. Decisions can then be made regarding allocations of resources, and strategic modifications for future business ventures.

The main concept and groundwork starts with research. The questions that must be asked is if the product will sell, what audience will it affect and interest, and will the product satisfy the needs of the consumers. The main concept and groundwork starts with research. The questions that must be asked is if the product will sell, what audience will it affect and interest, and will the product satisfy the needs of the consumers. "Research should also help analyze and assess the target audiences' attitudes, opinions, and behaviors." (Lattimore, Baskin, Heiman, Toth, Van Leuven, p 9, 2004).

Diversification growth will be an asset to Kudler because this means that new products and services can be incorporated in another region. Kudler can also downsize the present companies in order to open a new company in another region with potential growth.

The internet is used as an advertising tool to reach out to consumers for the purpose of buying and selling products and services throughout the global market. Online advertising has become a phenomenon for reaching the consumers. The internet is the most inexpensive and easiest way to reach the consumers. No publication to mail out, no bulletins or coupons to mail out. These materials are accessible on the internet. On line has predominately revolutionized how business transactions will be conducted today.

A web page should be prepared on the internet with vital information to be view by the public internationally. The web page should also be hyperlinked to "other internet home pages which are essentially brand extensions and cross-brand promotions-ripe territory for public relations to make significant contributions to marketing communications activities and existing

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