Hershey's Going to India

Introduction

There are roughly one-fifth of the global population living in India. When opening up its trade policy regime, India has attracted the interest of many seeking new investment and market opportunities in food and agriculture. Moreover, there are a number of factors suggesting more opportunities in India in the future, such as the changing trade policy climate, consistent economic growth, rapidly growing middle

class, increasing urbanization, and modernization of the retail sector. Though change is relatively slow, there are clear signs of movement in the food systems and indications that the potentialmarket is immense, and while still immature, growing rapidly.

Even though confectionary market is not as developed as western Europe et cetera there are a lot of opportunities for many companies. Other major players in the Market such as Nestle, Mars Wrigley have already started to capitalise on this market.

Hershey's is an well known brand that is yet to enter the Indian market and they are looking forward for right entry mode to employ. And this report focuses on analysing the internal and external environment.

Background of Hershey's

The Hershey Company (NYSE: HSY) is the largest

producer of quality chocolate in North America and a global leader in chocolate and

sugar confectionery. Headquartered in Hershey, Pa., The Hershey Company has

operations throughout the world and more than 12,000 employees. With revenues of

more than $5 billion, Hershey offers such iconic brands as Hershey's, Reese's, Hershey's

Kisses, Kit Kat, Twizzlers and Ice Breakers as well as the smooth, creamy indulgence of

Hershey's Bliss chocolates. Hershey is a leader in the fast-growing dark and premium

chocolate segment, with such brands as Hershey's Special Dark and Hershey's Extra

Dark. In addition, Artisan Confections Company, a wholly owned subsidiary of The

Hershey Company, markets such premium chocolate offerings as Scharffen Berger and

Dagoba. For more than 100 years, The Hershey Company has been a leader in making a

positive difference in the communities where we live, work and do business. The Milton

Hershey School, established by the company's founder in 1909, provides a nurturing

environment, quality education, housing, and medical care at no cost to children in social

and financial need. The School is administered by the Hershey Trust Company, Hershey's

largest shareholder, making the students of Milton Hershey School direct beneficiaries of

Hershey's success

MISSION STATEMENT

Bringing sweet moments of Hershey happiness to the world every day.

To our stakeholders, this means:

Consumers - Delivering quality consumer-driven confectionery experiences for all

occasions

Employees - Winning with an aligned and empowered organization ... while having fun

Business Partners - Building collaborative relationships for profitable growth with our

customers, suppliers and partners

Shareholders - Creating sustainable value

Communities - Honoring our heritage through continued commitment to making a

positive difference

CORPORATE PHILOSOPHY

Their corporate policies listed in their website aer:

In seeking to balance our desire for profitable growth with the obligations which we have

to various other constituencies, we shall strive to:

Protect and enhance the corporation's high level of ethics and conduct.

Maintain a strong "people" orientation and demonstrate care for every employee.

Attract and hold customers and consumers with products and services of consistently

superior quality and value.

Sustain a strong results orientation coupled with a prudent approach to business.

MANAGEMENT TEAM

David J. West President and Chief Executive Officer

Humberto P. Alfonso Senior Vice President, Chief Financial Officer C. Daniel Azzara

Vice President, Global Research and Development John P. Bilbrey Senior Vice

President, President Hershey North America Charlene H. Binder Senior Vice President,

Chief People Officer Michele G. Buck Senior Vice President, Global Chief Marketing

Officer George F. Davis Senior Vice President, Chief Information Officer Javier H.

Idrovo Senior Vice President, Strategy and Business Development Thaddeus J.

Jastrzebski Senior Vice President, President Hershey International Terence L. O'Day

Senior Vice President, Global Operations Burton H. Snyder Senior Vice President,

General Counsel and Secretary

Analysis of internal and external environment

The following discussions will be covering an analysis of the internal and external elements that have significant implications in the organization. In the end , this part of the paper is essentially cover opportunities and challenges associated with bring the Cadbury chocolate in to a new market.

SLEPT Analysis for Hershey

Political:

* Any