Newell's Strategy

Q1: Newell's corporate-level strategy focuses on manufacturing low- technology but high-volume staple products in the hardware and home good product line, as well at office products and home furnishings which sell to large mass retailers. Newell is aiming to acquire a continuous flow of companies that are well known established brands. These brands often claim the top two positions in terms of the market share but are poorly managed on the cost side and are financially underperforming. Newells owner ship over these companies and products are efficient due to their profitability, financial systems, workers salary based sales and their approach to centralized training programs as well as their own training program known at "Newellization." It is successful due to the standards it holds its employees and managers to as well as the standard of its products it produces and the companies Newell has acquired.

Q2: Being the successful company Newell is, it has more than 30 well-known brands that often complement each other when it comes to covering the low and high price points in their market segment. As well as high service levels and reliable delivery performance Newell also

Q3: Yes, Newell does add value to the business within its portfolio it aims at a solid reputation for its high service, quality and commanding a price premium. By consolidating industry capacity at high and low price points Newell reduces prices pressure in the market, doing this creates economies of scale and entry barriers based on the company's critical mass. They capitalize on their economies of scope by their close relationships with discount retailers to get the shelf space and favorable terms and conditions for their other products within their portfolio. They have the ability to keep their shelf space by the wide variety of products they have as well as the attention getting lay out they present all products in (Good, Better and Best).