Project and Questionnaire on Frito Lay's

PROJECT AND QUESTIONNAIRE

ON

FRITO LAY'S

LAY'S

Submitted to Submitted by

RUCHIKA JAISWAL RAHUL

(Faculty of marketing research) PREETI SINGH

IMS Ghaziabad BBA IVsem.

Group "C"

CERTIFICATE

We Rahul and Preeti Singh of IMS Ghaziabad of BBA (semIV) hear by certify that the project made on "COMPARITIVE STUDY ON CONSUMER BUYING BEHAVIOUR OF LAYS POTATO CHIPS" in the Academic year 2007-2010 is true and original to the best of our knowledge.

SIGNATURE OF STUDENT

Rahul

Preeti Singh

ACKNOWLEDGEMENT

We hereby take this opportunity to thank all those people including our friends and colleagues who have helped us for the successful completion of this project.

We would also like to thanks Mrs.Ruchuka Jaiswal (faculty of marketing Research) for her continuous support and guidance she have rendered for the successful completion of this project.

We express our gratitude's towards our parents for their encouraging support, incandescent sprit and endurance towards the making of this project.

In the ends a special thanks to all members who are directly or indirectly associated with the project.

INDEX

Sr.no Topics

1) INTRODUCTION

2) HISTORY OF lay's

3) STUDY OF SELECTED RESEARCH PROBLEM

4) QUESTIONNAIRE

5) ANALYSIS OF DATA

6) BIBLOGRAPHY

Frito lay's

The project purports to decipher the satisfaction level as well as the preferences of consumers pertaining to the various flavors of Lay's a new range of savory snacks launched by C. We aim to analyse the success, marketability and future growth prospects of LAY'S. Basically we intend to find out the most popular flavor of LAY'S in the market from our sample. Snacks as such are a very minor part of the food processing industry because snacks sample. Snacks as such are sector is largely unorganized. Here we will also look into the market For this a survey was conducted in Delhi, Ghaziabad where respondents were asked to fill a questionnaire. The data was collected and analyzed to obtain conclusions This report carries an introduction of the company profile, detail of the methodology followed detailed data analysis and the results so obtained with the variety of graphs along with given.

OBJECTIVES OF THE STUDY

1. To study the snacks industry as a part of food processing industry.

2. To study the company profile of FRITO_LAY'S Ltd the makers of LAY'S

3. To study the trends in snacks industry.

4. To analyse and interpret the results of sample collected.

5. To determine the future course of action by Frito lay's

6. To find conclusions to our project.

INDIAN SNACKS INDUSTRY

Snacks are a part of Consumer Convenience/ Packaged Foods segment. Snack is described as a

Small quantity of food eaten between meals or in place of a meal. Snack food generally comprises bakery products, ready-to-eat mixes, chips, namkeen and other light processed foods According to the ministry of food processing, the snack food industry is worth Rs 100 billion in value and over 4,00,000 tonnes in terms of volume.

Though very large and diverse, the snacks industry is dominated by the unorganized sector According to an Apeda survey almost 1,000 snack items and 300 types of savories are sold across India. The branded snacks are sold at least 25% higher than the unbranded products Savory snacks have been a part of Indian food habit, since almost ages. Though there is no particular time for snacks, normally they are consumed at teatime. The variety is almost mind-boggling with specialties from all regions, which have gained national acceptance industry. he been growing around 10% for the last three years, while the branded segment is growing around 25% per annum to stand at Rs 5,000-Rs 5,500 crore, due to various reasons like Multiplex culture, snacking at home while watching TV, pubs and bars (where they are served free). AC Nielsen's retail audit shows that the large sales volumes are due to a marked preference for ethnic foods, regional bias towards indigenous snacks and good value-for-money perception. Of course the branded segment is much smaller at Rs 2,200 crore, which is what makes it so attractive to food Companies that are looking at bigger shares and in the branded snacks market, to get down to basics, Frito Lay commands a share of 45%, followed by Haldiram's at 27% and ITC at 16%. The

rest is divided between a handful of new entrants, wannabes and many regional players

Of the wide range of snacks available, potato chips constitute a sizeable segment of the Indian snack