Qianhui's Paper

Carnival Corporation is one of the largest global cruise companies in the world, which offers vacation products to "a customer based that broadly varied in terms of culture, languages and leisure-time preferences" (Carnival Corporation). There are Carnival Cruise Line, Holland America Line, Princess Cruise and Seabourne in North America; there are Cunard Line, Ocean Village Line and P&O Cruises Line in United Kingdom; there is AIDA in Germany; there is Costa Cruise in Italy; there is Ibero Cruises Line in Spain, and also there is P&O Cruise Line in Australia. All of the brands of Carnival Corporation are famous and recognizable over the world.

Globalization makes our world more variety, and promotes the international business. This is a dynamic world, so globalization is getting important in our lives. The Carnival Corporation is one of the most successful globalized cruising corporations. The technological force, the economic force, the personal contact force and the political force has drive Carnival to become the largest cruise liner in the world.

The cruise-line is all-inclusive style, so the price is fixed. There are not much unforeseen fees comparing with traveling to major cities. The innovative traveling style attracted a lot of passengers in developed countries, and the Cruise industry even had more tourists during the economic recession. The cruising industry lower the price per cruise vacation during the economic recession is one of the reasons to attract tourists, but I don't think this is the mainly reason. In my opinion, the cruise vacation is perfectly fits people's needs, so the traveling style is getting popular. People want to take a fun and unique vacation with less cost, and the cruise vacation exactly fits our needs.

Most people take the cruise vacation that comes from developed countries, because the cruise industry developed very well in developed countries. However, the cruise vacation isn't very popular in developing countries, so people in developing countries aren't familiar with the cruise vacation style. If the cruising industry started to promote their products in developing countries, there will be more and more people who from developing countries are willing to take the cruise vacation. This will make the cruising industry grow more rapidly.

The disaster of Costa Concordia isn't about the technology issue. Based on the report, the errors were made by the ship captain. Therefore, the disaster of Costa Concordia will influence the growth of cruising industry shortly.