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Last update: May 17, 2015
  • The Good Earth - Wang Lung - a China Farmer Case Study

    The Good Earth - Wang Lung - a China Farmer Case Study

    Summary Wang Lung, a poor farmer in rural China, has recently reached the age for marrying. His father wants to find him a suitable wife and approaches the prosperous Hwang family to ask whether they can spare a slave for Wang Lung. Wang Lung's father insists that the woman be unattractive. He worries that a pretty girl would have attracted the young lords of the house and would therefore have lost her virginity. Wang Lung

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    Essay Length: 818 Words / 4 Pages
    Submitted: July 20, 2011 Essay by people
  • McLibel Case Study

    McLibel Case Study

    I. BACKGROUND INFORMATION/ ADDITIONAL PERSPECTIVE McLibel was a true "David and Goliath" battle. McDonald's filed court action for libel against two environmental activists Helen Steel, a former London gardener and David Morris, a single father and former postman who both belonged to a very small London-based group called "London Greenpeace". London Greenpeace launched the International Day of Action Against McDonald's in 1985 while they produced and handed a 6-sided factsheet called "What's Wrong With McDonald's?

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    Essay Length: 2,856 Words / 12 Pages
    Submitted: July 21, 2011 Essay by people
  • Ups and Hp Case Study

    Ups and Hp Case Study

    Introduction Supply chain outsourcing is tightly connected with the concept of a partnership not just another vendor relationship. It involves two companies striving for the same goal in mind - higher business performance. In this case study Hewlett Packard (hereinafter HP) needed to find a supplier that had the logistical capabilities that would provide a varied range of transportation alternatives to deal with a hi-tech company and the short-life cycle that comes with it as

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    Essay Length: 462 Words / 2 Pages
    Submitted: July 23, 2011 Essay by people
  • Case Analysis - Changes in Communication Style and the Links of Communication Styles

    Case Analysis - Changes in Communication Style and the Links of Communication Styles

    Douglas, C., Martin, J. and Krapels, R. (2006). Communication in the Transition to Self-Directed Work Teams. Journal of Business Communication, 43(4), 295-321. The main goal of this study was to identify the changes in communication style and the links of communication styles to the willingness of team members to participate in team decision-making activities. This study shows that subordinates' perceptions of managers' influence strategies affect the success of change within organizations. Using data collected over

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    Essay Length: 778 Words / 4 Pages
    Submitted: July 29, 2011 Essay by people
  • Tivo Case Study

    Tivo Case Study

    Tivo Case Study As it launched in 1999, perhaps America wasn't ready for the PVR (personal video recorder), or perhaps people were simply not aware of what had been created. Whatever the case may have been, the company named TiVo needed the success it had been lacking and the recognition it deserved. It was a slow start and a journey of anxiety even the company was backed by massive companies such as AOL-Time Warner, DirecTV

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    Essay Length: 336 Words / 2 Pages
    Submitted: July 30, 2011 Essay by JCHANDRA62
  • Haier Case Study

    Haier Case Study

    Haier Case Study Haier (Discussion Question 2): Do you agree with Haier's decision to globalize into developed markets early on? Explain Pros and Cons of the approach. Introduction The Haier Group is a Chinese based company with more than 70,000 employees around the globe and realizes a turnover of 135.7 billion Yuan (2010) a year. Haier has risen to be one of the world's top brands of consumer appliances, and was recognized as "China's most

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    Essay Length: 1,406 Words / 6 Pages
    Submitted: July 30, 2011 Essay by people
  • The Trophy Project - Business Case

    The Trophy Project - Business Case

     No. The first most important this for the Trophy project is no business plan was formulated. Reichart was newly appointed to The Trophy project, before that he had experience as assistant project manager. No business case was present. The Trophy project didn't have any planning principles as lack of planning and control. Instead of maintaining the project line management, Reichart was figuring out how to bring the project back on the schedule as planned.

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    Essay Length: 547 Words / 3 Pages
    Submitted: July 30, 2011 Essay by people
  • What Is Wrong with Our Love? - Father and Son Case Study

    What Is Wrong with Our Love? - Father and Son Case Study

    What is wrong with our love? Normally when people make mistakes or get misunderstands between each other, they always can forgive each other in the end, may be because of time, and may be because of love, although they have already had big estrangements. However, there are something happen to Victor, Arnold (Victor's father), and Tomas make their relationship cleft, although one certain thing is that those emotional ups and downs are exactly derived from

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    Essay Length: 950 Words / 4 Pages
    Submitted: July 31, 2011 Essay by Shary
  • Tivo Case Analysis

    Tivo Case Analysis

    Tivo Case Analysis Marketing Management Assignment -Case Analysis #1- TiVo 1. What is TiVo? Tivo is a digital recorder that helps viewers to take control of what they watch. The features of Tivo are recording programs as per viewers' request, suggesting the programs according to viewers' habits, ability to skip commercials, and so on. What factors facilitate its adoption? a. Recording the programs - easy to record, stop, rewind, and schedule recording the shows. b.

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    Essay Length: 1,162 Words / 5 Pages
    Submitted: July 31, 2011 Essay by people
  • Colgate-Palmolive Case Study

    Colgate-Palmolive Case Study

    ColgateColgate-Palmolive's extensive overseas reach is another main strength. Based on the data in the case study, ColgateColgate-Palmolivehas introduced 2 new products worldwide and setup manufacturing facilities in China and Eastern Europe, breaching the new emerging economies inof the 21st century. On top of that, international sales accounted for 64% of total sales andand profits from international operations account for 67% of the total profits for ColgateColgate-Palmolive.-Palmolive ColgateColgate-Palmolive hasa very large an extensive Research and Development

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    Essay Length: 268 Words / 2 Pages
    Submitted: July 31, 2011 Essay by people
  • Case for Critical Analysis

    Case for Critical Analysis

    Case for Critical Analysis: Chapter 14 1. Ms. Gustafson's leadership style was consistent with that of a relationship-oriented leader. Although the case study shows no reason to believe that she was not task oriented (in the whole), her descriptions are more related to creating a positive and well liked work environment. Ms. Gustafson probably commanded/leaded a group of workers (mainly females) that liked one another and had a relative amount of cohesion. There was never

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    Essay Length: 510 Words / 3 Pages
    Submitted: July 31, 2011 Essay by people
  • Apple Case Stidy

    Apple Case Stidy

    Executive Summary This case analyzes the current situation of Apple Inc. as of 2008. This report also provides recommendations that could facilitate the future growth and profitability of Apple Inc. The following methods will be used to give a detailed analysis of Apple Inc.: Key success factors A SWOT analysis Identification of critical issues Perceptual Maps comparing Apple with competitors Tables of financial data Recommendations to facilitate future success of the company This case report

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    Essay Length: 1,324 Words / 6 Pages
    Submitted: July 31, 2011 Essay by people
  • Case: Marriott Corporation: The Cost of Capital

    Case: Marriott Corporation: The Cost of Capital

    Case: Marriott Corporation: The Cost of Capital (HBS 9-298-101) Suggested Questions 1) How will you estimate the cost of equity of an unlisted company having publicly traded comparable companies? 2) Calculate the cost of capital of Marriott Corporation as a whole. 3) Calculate the cost of capital of the lodging business. 4) Calculate the cost of capital of the restaurant business. 5) Calculate the cost of capital of the contract services business. 6) What is

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    Essay Length: 337 Words / 2 Pages
    Submitted: July 31, 2011 Essay by people
  • Hsbc Case - Carbon Trading

    Hsbc Case - Carbon Trading

    from HSBC Carbon Trading Let us first try to understand some of the terms related with Carbon trading: 1) Emissions Trading: Market based approach to control pollution by giving economic incentives to reduce the emissions. 2) Carbon Trading: A form of emissions trading that targets carbon dioxide. It currently forms the bulk of emissions trading. 3) EU ETS : European Union Emission Trading System An EU wide 'cap and trade' system for trading carbon allowances,

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    Essay Length: 355 Words / 2 Pages
    Submitted: August 1, 2011 Essay by sushantgupta
  • Bridgelux - an Led Manufacturing Company Case Study

    Bridgelux - an Led Manufacturing Company Case Study

    Background Bridgelux, a U.S. LED (light-emitting diode) manufacturer, is considering location options for its manufacturing plant to ramp up capacity and production to meet impending customer demand. As with other U.S. based companies, the desire is to retain manufacturing in the United States but from a business and financial perspective the cost benefit of using manufacturing plants in Asia and other countries outweighs the US alternative. Other nations entice high tech-industries "with generous tax breaks,

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    Essay Length: 451 Words / 2 Pages
    Submitted: August 1, 2011 Essay by people
  • The Richardson Case

    The Richardson Case

    The Richardson case was recommended to be dismissed by Assistant County Prosecutor Adam Dow. In the past month, six people were robbed while they drew money out of an ATM machine. Richardson does have a prior record for robbery, and a victim did point him out in a lineup. However, the victim was very uncertain in doing so, and the quality of the ATM camera is grainy and is difficult to decipher if it really

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    Essay Length: 312 Words / 2 Pages
    Submitted: August 1, 2011 Essay by people
  • Arco Chemical Case Write Up

    Arco Chemical Case Write Up

    1. ARCO Chemical's rationale for globalizing was primarily due to the fact that they had to follow their automotive customers. Since theses customers have expanded internationally, ARCO Chemical was pulled in the same direction. In addition, since they streamlined their products to respond better to globally political and economic events, this forced ARCO to expand its customer base since they were offering fewer but more competitive products. It the past selling to the auto industry

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    Essay Length: 779 Words / 4 Pages
    Submitted: August 1, 2011 Essay by people
  • Writing Technical Cases

    Writing Technical Cases

    Writing Technical Articles The notes below apply to technical papers in computer science and electrical engineering, with emphasis on papers in systems and networks. Read Strunk and White, Elements of Style. Again. Give the paper to somebody else to read. If you can, find two people: one person familiar with the technical matter, another only generally familiar with the area. Papers can be divided roughly into two categories, namely original research papers and survey papers.

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    Essay Length: 6,039 Words / 25 Pages
    Submitted: August 1, 2011 Essay by ms42
  • Developmental Psychology - Anorexia Case Study

    Developmental Psychology - Anorexia Case Study

    Developmental Psychology Assessment 2 Assessment 2. Case Study Word Count: 2,189 "Anorexia is a puzzling disease, full of contradictions and paradoxes. These youngsters willingly undergo starvation, even to the point of death". (Bruch 2001, p.3) This paper will present an interview questionnaire with Emily, who has suffered from an eating disorder for many years. The paper will also identify the issue at hand and outline my approach to developing the questionnaire. I will give an

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    Essay Length: 2,359 Words / 10 Pages
    Submitted: August 2, 2011 Essay by people
  • Crown Corporation Company Case Study

    Crown Corporation Company Case Study

    Company Background Crown Corporation started as mining company, but a series of acquisitions and divestitures during the 1960s had totally transformed Crown Corporation from mining company to a manufacturer of superalloy castings for aircraft and industrial uses and aluminum products for the building, packaging and aircraft industries. Sales were evenly divided between castings and aluminum products. Crown's castings were for the most part designed for operation in the "hot part" of the gas turbine engine.

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    Essay Length: 3,670 Words / 15 Pages
    Submitted: August 2, 2011 Essay by people
  • Sampa Video Case

    Sampa Video Case

    Sampa Video, Inc. *A small video chain is deciding whether to engage in a new line of delivery business and is conducting an economic analysis of the valuation impacts of this decision. *This is a case basically regarding how to measure the benefits of financial leverage via different valuation approaches. Firm valuation (discount cash flow) and cost of capital *When you use the after-tax cost of capital to be the discount rate, you basically take

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    Essay Length: 2,449 Words / 10 Pages
    Submitted: August 3, 2011 Essay by people
  • Dr. Pepper Case Study

    Dr. Pepper Case Study

    Dr. Pepper/Seven Up, Inc. I. Squirt is the best selling brand of grapefruit flavored soda in the U.S. market; however, it has recently lost ground to offerings from both Coca-Cola and Pepsi Co. The brand manager, Katie Cox, wants to write a new Marketing and Advertising plan for the brand in order to stimulate growth. II. Three companies with 90% of the market share control of the carbonated soft drink industry in the United States.

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    Essay Length: 1,102 Words / 5 Pages
    Submitted: August 3, 2011 Essay by parker311
  • Innovation at 3m Corporation Case Study

    Innovation at 3m Corporation Case Study

    CASE STUDY SUMMARY - INNOVATION AT 3M CORPORATION Rita Shor is a senior product specialist, focusing on Medical-Services Markets within the Health Care Unit of 3M. She has been charged by senior management to develop 'a breakthrough product within the existing business strategy.' Understanding the unit has only had one successful product launch in the past ten years, Shor knows she needs to approach things differently: rather than the traditional outsourced market research, Shor takes

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    Essay Length: 272 Words / 2 Pages
    Submitted: August 4, 2011 Essay by people
  • Yahoo in China - Case Questions

    Yahoo in China - Case Questions

    Question 1 :- Should Yahoo! Have provided information on Shi Tao to the Chinese government? Why or why not? Answer:- The Chinese subsidiary of Yahoo! ,i.e. Yahoo China had no choice but to comply with local laws. Hence, I would say that even if they dint' want to share the information, they had no other choice. Yahoo was attacked by both sides of politics for complying with a request under Chinese law, in China, to

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    Essay Length: 1,564 Words / 7 Pages
    Submitted: August 4, 2011 Essay by people
  • Intel Case Study

    Intel Case Study

    INTEL CASE STUDY Product & Brand Management Pranav Surana 151 PG-Marketing 1. What were the strengths and weaknesses of the Intel inside campaign? Strengths * It placed the company and its name directly in front of the consumer * The campaign aimed at changing Intel's image from a microchip-maker to a quality standard bearer * The tie-up with OEM's was a masterstroke since Intel had to just spend 30%-50% of the ad costs and reap

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    Essay Length: 940 Words / 4 Pages
    Submitted: August 4, 2011 Essay by people

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