Marketing essays
Last update: May 15, 2015-
The Global Market
The Global Market To become successful within the global market certain factors has to be in place for Riordan but first it starts with effective management and leadership. Management has to react efficiently, evaluate issues, find the appropriate solutions, and use the best available approach to correct the issue. This management team will have to makes some vital decisions daily because the proper decisions are axiomatic to the existence of the company. The global market
Rating:Essay Length: 368 Words / 2 PagesSubmitted: June 24, 2013 -
Gm Market Case
1. Phase one: Maximize Market Share of Techies Firstly, we decided to focus on Techie Market, so we developed a new version of software with high power features. At the same time, we kept hiring customer service representatives while fired most of our consultants to ensure the focus. We set a high price of the software since Santra acts as the leader of this industry. To ensure the high quality of the customer service, we
Rating:Essay Length: 594 Words / 3 PagesSubmitted: July 3, 2013 -
Marketing Plan Case
Alcolette will make a difference in the lives of those who want to stop drinking, just as Nicorette has help many people stop smoking. "The World Health Organization estimates 140 million people are alcoholics around the world. " (alcohol addiction, 2013)" "1 in 25 deaths can be attributed to alcohol in one way or another. "(Alcohol addiction, 2013)." "Experts believe of the 140 million people addicted nearly 30% can reduce or completely abstain from alcohol
Rating:Essay Length: 646 Words / 3 PagesSubmitted: July 4, 2013 -
Marketing Case
Marketing concepts are including three main contents. 1. Customer orientation. Customer orientation is that a firm focus on develops a quality product for consumers, and accepts, respect and respond consumer complaints and queries. Also include in dealing with community issues. 2. Integrated effort. Integrated effort suggests that all stuff should accept responsibility for creating more customer satisfaction. 3. Goal achievement. Business can satisfy customers through corporate the goals. The reasons for business use market concept
Rating:Essay Length: 253 Words / 2 PagesSubmitted: August 9, 2013 -
Market Conditions Competition
Overview As a member of the strategic planning group at my current corporation, Cadillac, we are considering introducing a new product to our inventory line. The marketing director has requested that I gather information on competitors in our industry as well as potential buyer habits to assist with determining the potential success of the new product. The organization is fully aware of the changes in the economy and how they have affected the demand for
Rating:Essay Length: 1,137 Words / 5 PagesSubmitted: August 16, 2013 -
Marketing Analysis of Soft Drinks in India
1.1 Introduction In this report, I have covered the details of soft drinks and fruit drinks companies as a result of market analysis performed. I have shortlisted five companies out of many available in Indian market. I have covered every macroscopic and microscopic features of drink companies and have listed out their economic trends in the market. Analysis is performed by keeping the customer needs and target customer group of the company. As the summer
Rating:Essay Length: 871 Words / 4 PagesSubmitted: August 18, 2013 -
The Market Approach to Economic Development Has Proved the Most Successful
There are several different competing views of approaches to economic development and at present it appears that the 'market approach' is the most dominant of these. This approach may be defined as a model of economic development based on four principles: privately owned and controlled means of production; markets where goods and services can be freely bought and sold; local, national, and international free trade; and the passing of laws by governments guaranteeing business contracts
Rating:Essay Length: 560 Words / 3 PagesSubmitted: August 22, 2013 -
Marketing Problem
Marketing Problem According to the Centers for Disease Control and Prevention (2012), 17% of children, in the U.S., aged two to nineteen are obese and 35.7% (more than one-third) of adults in the United States are obese. As a result, companies are having to be a little more creative with their marketing strategies for their unhealthy or perceived to be unhealthy products. Take for example: McDonald's cut down on the size of the French fries
Rating:Essay Length: 948 Words / 4 PagesSubmitted: August 27, 2013 -
Marketing Management
Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. The Globalization has led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firm's marketing strategy and currently we all know that aside for fish pork beef and vegetable our beloved Chicken loved by millions of people.
Rating:Essay Length: 549 Words / 3 PagesSubmitted: September 4, 2013 -
Analysis of Smart Phone Market
Abstract As smaller, cheaper, faster and more efficient components become available, portable computing has taken an interesting turn. A very competitive market has emerged between three key players; notebooks, tablets, and mobile phones. One of these devices will lead the way for mobile computing, the question is which one? As engineers and developers push past barriers previously thought impossible, components used in these devices are not only getting smaller and more efficient, but increasing with
Rating:Essay Length: 1,564 Words / 7 PagesSubmitted: September 27, 2013 -
Data Base Marketing Program
1. Please evaluate the effectiveness of Data Base Marketing programs. The underlying principle as to why Harrah's Entertainment Inc. took such an information technology-driven and innovative initiative was to engrave the customer intimacy, which certainly results in loyalty in the long-run, into its core competency. The most promising approach for a company trying to occupy a sweet spot in the grueling gaming industry seemed to begin pursuing a strategy that can best distinguish itself from
Rating:Essay Length: 2,066 Words / 9 PagesSubmitted: September 30, 2013 -
Character in Marketing Management
Character in Marketing Management Devon Korff Liberty University Character in Marketing Management Marketing is often times seen as the face of a company, which is why it is important to have a marketing manager who works by a set of deep rooted values. In today's business practices one of the most important qualities a manager can have is great character. Your character defines who you are as a responsible leader, mentor, and employee. By marketing
Rating:Essay Length: 530 Words / 3 PagesSubmitted: September 30, 2013 -
Business Marketing in Hong Kong
Global Business Cultural Analysis: Hong Kong August 16, 2013 Abstract Hong Kong is a country with a perspective on morals, values, and administrative ways which is a general reflection of the region of Asia which is based under Chinese rule. There are successes and failures with the process of change which are important. The effects of Hong Kong's financial crisis can be a recovery with structural changes, and fluctuated fortunes of political parties with measurable
Rating:Essay Length: 7,064 Words / 29 PagesSubmitted: October 8, 2013 -
Walgreens Marketing Plan
Executive Summary Walgreens is considered a leader in the drugstore arena and currently venturing in the area of healthcare with their wellness centers. Strategically located close to populated areas in a 5 mile radius they are a store of convenience. Not afraid of change this company has moved forward aiming to improve their status financially and socially. They have ventured in areas not normally associated with drugstores by securing a stake in Alliance or AmeriscourceBergen
Rating:Essay Length: 6,351 Words / 26 PagesSubmitted: October 12, 2013 -
Marketing Case
Executive Summary The purpose of this report is to collecting one week purchasing data of a consumer. In order to analyze the consumer's purchasing behavior, the marketing theory and consumer behavior theory will be used based on the data of the matrix. First step is to track and detail every purchase the consumer make in a week and note what occurred in the decision making process (DMP) and the influences on the DMP for every
Rating:Essay Length: 2,024 Words / 9 PagesSubmitted: October 13, 2013 -
Why Healthcare Practices Need a Marketing Plan
Why Healthcare Practices Need a Marketing Plan Marketing is a key component to small and large businesses. A person in marketing has the ability to show creativity when presenting a company's product whether it is something fairly old or presenting something new to potential consumers. Bruce Maller (2009-2013) noted that healthcare practices need to implement a plan to drive a constant changing market due to other healthcare competition, patient healthcare systems, new technology that is
Rating:Essay Length: 1,744 Words / 7 PagesSubmitted: October 14, 2013 -
Could Private Equity Replace the Stock Market
Could Early-Stage Private Equity Takeovers Prevent Enron-Type Scandals? Reflection Paper on 'Enron: The Smartest Guys in the Room' 1. Introduction - Agency Costs and the "Efficient Capital Markets" Delusion Everyone captured, agency problem, ECMH obviously not working, company relying on traders and spvs to make money bc other branches not working, needed to show short-term profits to investors 2. How Private Deals (Can) Lead to More Information and Better Monitoring PE = access to executives
Rating:Essay Length: 223 Words / 1 PagesSubmitted: October 28, 2013 -
Case for an American Market
There are currently more than 118,000 people waiting for organ transplants in the United States. In 2012, a total of 6,115 Americans died while waiting for an organ transplant. This is an average of 18 people dead every day, according to the New York Organ Donor Network. The number of deceased people in 2012 displays an enormous spike over the average of 4600 people who die each year, according to Forbes Magazine's Marc Siegel. Though
Rating:Essay Length: 2,874 Words / 12 PagesSubmitted: October 30, 2013 -
Marketing Plan
Marketing Plan In the following paragraphs, we will discuss the marketing plan that will bring King Kong Malt Liquor to Boswick Distributors Inc. We will talk on the four phases of the marketing plan that we believe Boswick Distributors Inc. should incorporate to market our product. We will break down each of the phases in detail to show that King Kong Malt Liquor is a viable product that Boswick Distributors can utilize to compete, in
Rating:Essay Length: 6,882 Words / 28 PagesSubmitted: November 5, 2013 -
Ethical Issues Affecting Each Component of the Marketing Mix
Ethical Issues Affecting Each Component of the Marketing Mix Ethical issues in businesses among other related issues like conflicts or success revolves around relationships. In today's business world, it has become inevitable to built strong and effectives between all the key players in businesses (Carroll et al 403). The board of directors in every business has the mandate of giving direction and oversight making sure that the business does not stray from its course and
Rating:Essay Length: 1,650 Words / 7 PagesSubmitted: November 5, 2013 -
Marketing Is Everybody's Business, by George Gresham
Marketing is everybody`s business, by George Gresham A Reflection, by Tetiana Musiienko In the article "Marketing is everybody`s business" author is primarily focuses on complexity of such concept as marketing and its importance for business success. This article shows, why it's wrong to consider marketing as just an activity or function of one department and explores cross-functional involvement of all Company departments. This article can be interested for quite a wide range of readers. First,
Rating:Essay Length: 541 Words / 3 PagesSubmitted: November 9, 2013 -
Integrated Marketing Communications: Top 7 Steps for Developing a Marketing Communications Plan
Integrated Marketing Communications: Top 7 Steps for Developing a Marketing Communications Plan For those of you with marketing communications anxiety, here's a step-by-step guide to follow to create a plan. 1. Begin at the beginning. Marketing communications involves what you say about your business (message) and who you say it to (audience). Start your plan with this information. 2. Set objectives. This will give your plan focus. Make the objectives quantifiable and you'll be able
Rating:Essay Length: 301 Words / 2 PagesSubmitted: November 10, 2013 -
Defining Marketing
Defining Marketing It remains difficult to explain marketing without researching the subject. Marketing a product/service creates awareness in that market and gives individuals an opportunity to evaluate the product/service. Imagine a superior product made of quality material that obtains excellent features and great packaging; however, then imagine that no one knows about this product (Entrepreneur, n.d.). Unfortunately, a potential buyer cannot buy something he or she does not know exists. This implies that marketing remains
Rating:Essay Length: 687 Words / 3 PagesSubmitted: November 11, 2013 -
Foundations of Marketing
Cupcakes Promotions Grantham University Abstract This research is focused on the tools of sales promotion. The purpose of this week's assignments is to develop a detailed strategy. Now that the issues are resolved and systems are all in place to keep up with increasing demand. I will develop a detailed strategy using a variety of tools for promoting the product and the bakery to increase sales. This research will provide details about the tools of
Rating:Essay Length: 687 Words / 3 PagesSubmitted: November 11, 2013 -
Hungry Jack's Market Structure
There are four sections of this report. 1. Provide a brief situation analysis of the industry background including size, growth and structure, and identify the major competitors and their market shares. 2. Research the marketing macro environment and the forces that shape it in the industry selected. Make sure you focus on the industry in Australia only and consider each macro-environment factor. You will need to examine each macro factor and identify the opportunities and
Rating:Essay Length: 328 Words / 2 PagesSubmitted: November 28, 2013