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  • Analysis of the Italian Yogurt Industry in 2001: Competitive Dynamics and Entry Strategies Case Study

    Analysis of the Italian Yogurt Industry in 2001: Competitive Dynamics and Entry Strategies Case Study

    CONTENTS PAGE Introduction 3 Porter's Five Forces Analysis 3-5 Pest analysis 9-10 Positioning Maps 10 Competitor Profiles 11-12 Industry Life-circle 11-12 Key Factors for Success 12-13 Threats and Opportunities 13-14 Suggestions on Positioning Strategies and 14-15 Market Entry Methods for new entrants References and Bibliography 16 INTRODUCTION Porter's 5 Forces Model: Porter's 5 Forces model is probably one of the most often used business strategy tools and has proven its usefulness on numerous occasions. Porter's

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    Essay Length: 3,140 Words / 13 Pages
    Submitted: March 27, 2012 Essay by people
  • Alibaba.Com Case Study

    Alibaba.Com Case Study

    Alibaba.com Summary Alibaba.com is recognized as the largest and most successful business-to-business (B2B) web site in the world. On November 6, 2007, Alibaba.com's stock began trading on the Hong Kong exchange. By the end of the day the company had raised $1.7 billion, resulting in the biggest initial stock offering ever for a Chinese Internet company. Investors sought more than 180 times the number of shares offered. In spite of the economic downturn globally during

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    Essay Length: 542 Words / 3 Pages
    Submitted: March 27, 2012 Essay by natalie555
  • Nike Company Strategic Management

    Nike Company Strategic Management

    Nike Company History of Nike: Nike, the number one manufacturer of footwear and apparel, has become a household name on the same level as mogul companies McDonald's, Coca-Cola and Budweiser. Nike was founded in 1964 by track coach and runner duo Bill Bower man and Phillip Knight as Blue Ribbons Sports, later becoming Nike, Inc. in 1978. The name Nike was chosen in reference to the Greek Goddess of victory. Nike sells products under Nike,

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    Essay Length: 615 Words / 3 Pages
    Submitted: March 27, 2012 Essay by people
  • McDonalds Communication Case Study

    McDonalds Communication Case Study

    Communication is a make-or-break skill for leaders and managers in every industry and workplace. Mastering Communication at Work delivers the skills you need to build your confidence, motivate your people, and, ultimately, enact measurable change throughout your organization(Ethan F. Becker & Jon Wortmann 2009). Communication takes place everywhere, anywhere to conduct the daily life whether in home, office, shop, market. While talking with family members in home, texting or calling friends buying things in the

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    Essay Length: 549 Words / 3 Pages
    Submitted: March 28, 2012 Essay by people
  • Rogers Chocolates Case Study

    Rogers Chocolates Case Study

    INDUSTRY ANALYSIS Rogers Chocolates is Canada's oldest company. The company's brand image portrays tradition, enjoyable, and heartwarming chocolate experience. The premium chocolate industry has been changing and the growth of the industry has been declining, however other big name chocolate companies were moving towards this industry such as Hershey's and Cadburys. Additionally, baby boomers were emphasizing on quality and brand with their increase of buying chocolates. Premium chocolates have captured the image of roses in

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    Essay Length: 8,985 Words / 36 Pages
    Submitted: March 29, 2012 Essay by people
  • Walmart Case Study

    Walmart Case Study

    1. Globalisation 1.1. Issue As identified by Glass and Soderquist, one of the key problems faced by Wal-Mart currently is the recent drop in value of Wal-Mart stock. The drop in stock value was attributable to the fall in the level of Wal-Mart's growth. Having grown vigorously over the past decades it is unsurprising that the growth rate of Wal-Mart is starting to decline. 1.2. Suggestion It is submitted that this problem may possibly be

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    Essay Length: 365 Words / 2 Pages
    Submitted: March 30, 2012 Essay by people
  • Office Ltd Vs Hi-Tech Ltd - Case Study

    Office Ltd Vs Hi-Tech Ltd - Case Study

    Office Ltd v Hi-Tech Ltd Office Ltd entered into a contract with Hi-Tech Ltd to upgrade their computer systems, following receipt of advice it now transpires is dubious. If Office Ltd are to rescind the contract and claim damages, they will need to prove that some or all of the information provided by Hi-Tech Ltd amounts to misrepresentation, the remedies for which will depend on the state of mind with which any such information was

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    Essay Length: 1,246 Words / 5 Pages
    Submitted: March 30, 2012 Essay by people
  • Cultural Studies Essay

    Cultural Studies Essay

    Semiotics: is the study of the presentation of an object, image or word that stands for something else also known as the theory of signs developed by Ferdinand de Saussure. It is the study of the ways in which everything we are surrounded with creates or constitutes meaning. In more simple terms, semiotics is the lens through which we live our everyday lives through representations. Semiotics is used to represent our realities by using signs,

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    Essay Length: 1,957 Words / 8 Pages
    Submitted: March 30, 2012 Essay by people
  • Balanga City - Philippines - Case Study

    Balanga City - Philippines - Case Study

    Chapter 1 The Problem and Its Background Introduction The world experienced the effect of recession in 2009, when the United States' economy faced recession during the same year. Global inflation remained low. Financial institutions were downgrading growth forecast. The Philippines was also affected by the said recession. But through the help of Filipino overseas workers, the country was saved from the precipice of recession. In fact, the Philippines is one of the few countries in

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    Essay Length: 4,062 Words / 17 Pages
    Submitted: March 30, 2012 Essay by people
  • Nike Case Analysis

    Nike Case Analysis

    Nike Case A-5 In the nike case discussed in the book, Andrew Young a congressional representative, was sent to inspect fifteen nike factories around the world. He claimed they were doing a good job and treating workers fairly. Though workers across seas were kept in crowded dorms and paid very low income, the claim this was subsistence wages in those cultures. Nike joined a presidential task force to banish sweatshops. This would put overseas worker

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    Essay Length: 1,105 Words / 5 Pages
    Submitted: April 1, 2012 Essay by people
  • The Casino Industry Case Study Analysis

    The Casino Industry Case Study Analysis

    The Casino Industry Case Study Analysis The legendary casino mogul Steve Wynn launched the most expensive resort ever built in April 2005. The resort was built on the Las Vegas strip. It was a $2.7 billion property that was designed to offer the highest conceivable level of luxury. The resort offered 2,700 rooms which included floor-to-ceiling windows, 320-thread count European linens, flat screen televisions, and marble bathrooms. The shopping arcades provide the feel of a

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    Essay Length: 1,080 Words / 5 Pages
    Submitted: April 1, 2012 Essay by people
  • Case Study: Robin Hood

    Case Study: Robin Hood

    Week One Assignment Two: Case Study: Robin Hood Megan MacKnew SPC College MAN4720 Introduction: Robin Hood's Issues Robin Hood has several problems that need to be addressed. The main issues arising that he should address first is the fact that his band has grown and is continuing to grow way too quickly, all while money and food are running out. As the numbers of Merrymen are growing, travelers are finding alternate routes through the forest

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    Essay Length: 550 Words / 3 Pages
    Submitted: April 1, 2012 Essay by people
  • Nike Case

    Nike Case

    Executive Summary Many popular brands are using celebrities as spokespeople to enhance their brand image. This attitude study aims to research the effects of athlete endorsements (Tiger Woods) on brand image (Nike), in particular, whether Nike has been affected by the change in Tiger Woods' image due to his recent personal life difficulties. We developed the study to find the following: 1. The overall attitude toward Nike as a brand 2. The overall attitude toward

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    Essay Length: 1,014 Words / 5 Pages
    Submitted: April 1, 2012 Essay by people
  • Nike Case

    Nike Case

    P0 =D1 / (r-g) so r = D0(1+g)/P0+g = 0.48(1+0.055)/42.09+0.055In the Nike, Inc.: Cost of Capital case, Kimi Ford, a portfolio manager at a mutual-fund management firm who is deciding whether or not to buy some shares from her fund, the NorthPoint Large-Cap Fund. This fund invests mostly in Fortune 500 companies and has performed very well. One of the companies in the firm, Nike, Inc., has decided to take an aggressive strategy to improve

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    Essay Length: 1,054 Words / 5 Pages
    Submitted: April 2, 2012 Essay by people
  • Microsoft Case Study

    Microsoft Case Study

    1. If you were a programmer, would you want to work at Microsoft? Why or Why not? If I were a programmer, I would love to work at and for Microsoft. There are some reasons why I would love to work for them. The first reason is, as we know, Microsoft is the best company for programmers, developers & the people that are attached to the field of computer sciences. Every person who qualifies for

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    Essay Length: 652 Words / 3 Pages
    Submitted: April 3, 2012 Essay by tasya2204
  • 3m Company Case Study

    3m Company Case Study

    Running Head: 3M COMPANY, MCS: REPORT 5 MCS: Report 5 of the 3M Company 3M Company's Mission Statement The 3M Company's mission statement states, "To solve unsolved problems innovatively." The 3M Company's vision is to be the most innovative enterprise and our customers' preferred supplier. Innovation applies not just to their products but also to their whole business approach, encompassing social and environmental issues. Business Opportunities, Viable Alternatives, and Consequences Doug Hanneman (2008) discussed the

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    Essay Length: 1,079 Words / 5 Pages
    Submitted: April 5, 2012 Essay by people
  • Ebay E-Commerce Week 1 Case Study

    Ebay E-Commerce Week 1 Case Study

    1. How have the characteristics of digital media supported eBay's growth? The characteristics of digital media have supported eBay's growth in many ways. New developments in software have created a convenient and user friendly experience for both buyers and sellers. Advances in security based software have made transactions more secure and allowed more customers to be able to trust the security measures enough to be willing to make purchases through PayPal accounts. Feedback areas allow

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    Essay Length: 260 Words / 2 Pages
    Submitted: April 8, 2012 Essay by people
  • Ikea Case Study

    Ikea Case Study

    1. What are IKEA's competitive priorities? IKEA is a leader in inexpensive home articles, but not cheap, which means to have good quality furniture and home décor articles at a low price. Products run 30 % to 50% lower in price than competitors. Another perk of IKEA is that typically prices tend to rise over time for a product; at IKEA it is the other way around, prices for a product fall over time. For

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    Essay Length: 865 Words / 4 Pages
    Submitted: April 9, 2012 Essay by people
  • Facebook Case Study

    Facebook Case Study

    1. Why do people use Facebook and what do they do when they are there? Facebook is the most successful social networking site to date. People use Facebook to browse profiles of their friends, join social groups, browse and share pictures, advertise their own business, check out the advertisements of other businesses, set up social events (invitations, time location etc.), and post updates about themselves. Updates can include anything from how they're feeling, to what

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    Essay Length: 581 Words / 3 Pages
    Submitted: April 9, 2012 Essay by people
  • Case Study of Abc Inc.

    Case Study of Abc Inc.

    Case Study Analysis Paper "The great dividing line between success and failure is five words; " I did not have time."" (Sasson, May ) When completing a task, time management skills are vital. Meeting deadlines in business in important also. Without time management skills, communication skills, organizational skills, and the ability to take on a major responsibility, it is impossible to be successful or maintain a job for long. These skills allow an individual to

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    Essay Length: 1,458 Words / 6 Pages
    Submitted: April 9, 2012 Essay by andreabuckles
  • Change and Culture Case Study I

    Change and Culture Case Study I

    Change and Culture Case Study I The job requirements of a middle manager do not come easy in a situation of extreme change. As the middle manager in a health care organization that has merged with a previous competitor, many important factors need to be implemented within the new organization to ensure success. Within this paper, the impact of the merger and new inpatient and outpatient services as well as culture changes will be discussed.

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    Essay Length: 1,510 Words / 7 Pages
    Submitted: April 10, 2012 Essay by people
  • United States Department of Labour Case Study

    United States Department of Labour Case Study

    Abstract This paper provides information about the United States of Labor Website. First of all, it gives the major features of the Website and using of these features on monitoring employee benefits. Then, it explains the using of the Website from employers' point of view. Also it explains how employees would use the Website to ensure their benefits rights are protected. And last it gives the outlines of the Website. 1. Describe the major features

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    Essay Length: 1,321 Words / 6 Pages
    Submitted: April 13, 2012 Essay by people
  • Walmart Case Study

    Walmart Case Study

    Founded by Sam Walton in 1962, Wal-Mart has grown to be the largest company and retailer in the world. In this essay, it aims to find out the success of Wal-Mart with the analysis of the retail industry structure and study the practices that Wal-Mart uses to expand globally. It comes to the recommendations for Wal-Mart's further development made by the author. Retail Industry Structure Generally speaking, retail industry is considered to be any business

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    Essay Length: 2,034 Words / 9 Pages
    Submitted: April 13, 2012 Essay by people
  • Microsoft Case Study

    Microsoft Case Study

    Company Background : Microsoft was started by two friends Bill Gates and Paul Allen .They started by writing a programming language for a machine and selling that program and licensed it to Altair. Later they formed the company together and named to Micro-soft an abbreviation for microcomputer software. Company touched a major milestone in 1981 when they licensed MS-DOS. In 1986 Microsoft went public with an initial offering of $21 per share. In the fiscal

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    Essay Length: 558 Words / 3 Pages
    Submitted: April 16, 2012 Essay by vaibhav03
  • Tranvåg Maritime as Case Study

    Tranvåg Maritime as Case Study

    Table of contents: Introduction: 1. History of the company 2. Strategic purpose 2.1 Mission and 2.2Vision of the company 2.3 Stakeholders Company structure Analysis of external environment: PESTEL The internal environment: 9MS Model Strategy options: Business strategy Corporategy strategy & Diversification: Market development Product development Portfolio Analysis International Strategy: Doing business in Brazil Brazil and its emerging market Porters Diamond Theory VI. Strategy evaluation Suitability Acceptability Feasibility VII. Strategy plan implementation Strategy development Leadership VIII.

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    Essay Length: 7,262 Words / 30 Pages
    Submitted: April 18, 2012 Essay by debomiralha