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Last update: March 10, 2017
  • Amul Company Case Study

    Amul Company Case Study

    ________________ Introduction The report is about the use of satire by one of the prominent Indian companies as a part of their customer engagement strategy, we derived results based on the likes, comments and other reaction on the ads which uses current affairs and satire. The report talk about Amul and its campaign, Amul was founded in 1946 by Verghese Kurien, it played a very important role in white revolution and inspired several other prominent

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    Essay Length: 2,158 Words / 9 Pages
    Submitted: March 3, 2017 Essay by Himanshu Singh
  • Portland General Electric Company Case Study

    Portland General Electric Company Case Study

    Krause Fund Research Fall 2016 Utilities Recommendation: BUY Analysts John Brewer Callahan john-callahan@uiowa.edu Tianqi Yang Tianqi-yang@uiowa.edu ________________ Company Overview Portland General Electric Company (POR) is an electric utility company headquartered in Portland, Oregon that operates in the generation, wholesale purchase, transmission, and distribution within a service area of seven counties that consists of 850,000 plus customers. PGE generates their resources from six natural gas and coal-fired thermal plants, two wind farms and seven hydroelectric facilities,

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    Essay Length: 8,731 Words / 35 Pages
    Submitted: March 6, 2017 Essay by Tianqi Yang
  • The Franklin Equipment Ltd Case Study

    The Franklin Equipment Ltd Case Study

    2016 [Type the company name] Madzebe N.M [THE FRANKLIN EQUIPMENT LTD CASE STUDY] The evaluation and solutions of the problems facing Franklin Equipment Ltd on the Abu Dhabi Project. ________________ Table of Contents Executive Summary 2 Introduction 4 Project Team 4 Problems and their causes 5 1. The inability of FEL’s selection criteria of team members to select the best team for the project. 5 2. Charles Gatenby’s lack of qualities as a successful project

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    Essay Length: 2,259 Words / 10 Pages
    Submitted: March 8, 2017 Essay by vhuromum
  • Steinway & Sons Case Study

    Steinway & Sons Case Study

    Graph 1 Tyler Grandgeorge MGMT 430 Fung 1 March 2016 Steinway & Sons Executive Summary: Steinway & Sons is one of the world’s premier piano producers. Steinway has solidified its position with decades of highly focused development, always placing quality above quantity. Unfortunately, competitors in the market have been narrowing the gap in quality and have utilized Steinway’s weakness in upright pianos to begin threatening the company’s ability to compete. Highly automated, and lower cost,

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    Essay Length: 1,172 Words / 5 Pages
    Submitted: March 8, 2017 Essay by zwjbi
  • Harrah's Case Study

    Harrah's Case Study

    Cynthia A. Sutton BMGT8321 – Dr. Schmidt RADICAL EXCELLENCE Critique of Preface, Introduction, Chapter 5 to 10 and Afterwards CHAPTER FIVE: YOU ARE HERE! Chapter five was very interesting and somewhat difficult to read, due to my pride and my resistance of wanting to admit where I am. This chapter was well planned and written; it also persuades the reader to focus on their own individual true character weaknesses. The Blind Spot and the Unknown

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    Essay Length: 868 Words / 4 Pages
    Submitted: March 11, 2017 Essay by csutt100
  • Rcrocs Case Study: Evolutionizing an Industry's Supply Chain Model for Competitive Advantage

    Rcrocs Case Study: Evolutionizing an Industry's Supply Chain Model for Competitive Advantage

    Case Crocs: revolutionizing an industry's supply chain model for competitive advantage 1. What are croc’s core competencies Flexible supply chain: Croc’s supply chain is extremely flexible. Other companies have to plan the volume they produce well ahead of time, while Croc’s is very flexible at producing more if the demand effectively exceeds the forecasts. Therefore, Crocs has less unsold goods than other companies and they can profit more from a potential higher demand. This supply

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    Essay Length: 997 Words / 4 Pages
    Submitted: March 12, 2017 Essay by Nicholas Hänny
  • Business Ethics: A Case Study of Zappos

    Business Ethics: A Case Study of Zappos

    BUSINESS ETHICS Business Ethics: A Case Study of Zappos Student’s Name Institution Affiliation Business Ethics Ethics is all about the way to behave. In an organization, fostering ethical culture needs individual responsibility from all the employees. Everyone from top management downwards should understand the organization ethics. Organization ethics is the way to do business with utmost honesty, respect and in an acceptable way (Parboteeah & Cullen, 2013). Zappos organization leaders have been very instrumental in

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    Essay Length: 1,491 Words / 6 Pages
    Submitted: March 12, 2017 Essay by kiruilev1
  • Maggi Msg Case Study

    Maggi Msg Case Study

    C:\Users\2\AppData\Local\Microsoft\Windows\INetCache\Content.Word\brand.gif CONTENTS No. Topic Page# 1 1.1 Brand Introduction Product Life Cycle 3 2 2.1 2.2 Internal ( Micro ) Analysis Public Competitors Analysis 4 - 6 3 PESTEL Analysis (Political /Economic /Social /Technological /Environment /Legal) 7 - 8 4 SWOT Analysis (Strengths / Weakness / Opportunities / Threats) 9 - 10 5 MARKETING STRATEGY (S,T,D,P) * Segmentation-(Geographic/Demographic/Psychographic/Behavioral) * Targeting * Differentiation * Positioning 10 - 12 6 Objective of Maggi 12 7 Marketing Mix

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    Essay Length: 1,878 Words / 8 Pages
    Submitted: March 21, 2017 Essay by xiexiuwenemily
  • Hong Kong Legal Case Study

    Hong Kong Legal Case Study

    Synopsis The case situation is concerning the business deal between Charles and Alan. There are 2 main issues to discuss in order to confirm whether there is any contract between them. First, is there any offer and acceptance between two parties. Second, will the promise made by Charles keep an offer open binding for Alan. These two areas will be examined through analyzing the elements under the law of contract: requirements of valid contracts and

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    Essay Length: 1,112 Words / 5 Pages
    Submitted: March 25, 2017 Essay by Ching Yin Ho
  • Pepsi-Brisk Case Study

    Pepsi-Brisk Case Study

    Pepsi-Lipton Brisk 1. Should Brisk be advertised on primetime TV or with viral ads in the months following the Super Bowl ad? What are the benefits of each media? Benefits and Drawback of Advertising on Prime-time TV Advertising on prime time TV shows will allow Brisk to reach out to a larger and broader target audience as average consumers spend close to 31% of their time on TV. Adding on, TV is a form of

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    Essay Length: 1,516 Words / 7 Pages
    Submitted: March 26, 2017 Essay by alvinroks
  • Tone and Tops Case Study

    Tone and Tops Case Study

    Introduction: Our overall strategic decision is to maintain TONE’s strong presence in the market and to increase TOPS’ brand awareness by focusing more on advertising. Looking at the company and industry dashboard, TONE has already established strong presence in the market compared to TOPS. From the company’s perspective, TONE and TOPS have large gaps in terms of brand revenue and brand contribution. Within the industry, TONE was ranked as number one selling brand in terms

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    Essay Length: 1,142 Words / 5 Pages
    Submitted: March 27, 2017 Essay by Vera Lu
  • Tottenhame Case Study Write Up

    Tottenhame Case Study Write Up

    Executive Summary The following analysis explains methods used to determine what decisions are in the best interest of the Tottenham Hotspur Football Club. Traditional discounted cash flows and the method of multiples, both explained in the paragraph below, show that the Tottenham Club is currently overvalued at 156m pounds. This means that the stock price is currently too high and does not represent the team’s actual earning potential, which should soon lead to a drop

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    Essay Length: 693 Words / 3 Pages
    Submitted: March 27, 2017 Essay by kjnkj bhjh
  • Delta Case Study

    Delta Case Study

    Abstract This paper reviews the service industry, Delta Airlines, Inc. A service industry is defined as an industry that creates services rather than tangible objects. It is the fastest growing type of industry and offers a higher return on time invested compared to any other industry group. Delta Airlines is one of the leading service industries in the market. They are the world’s largest airline, aiding 160 million travelers reach their destination each year.

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    Essay Length: 3,123 Words / 13 Pages
    Submitted: April 3, 2017 Essay by Madison Trentham
  • Hollymar Ltd Case Study

    Hollymar Ltd Case Study

    Problem 16-5 (Text: Ch. 16) Ms. Hollymar owned common shares in an operating company, Hollymar Ltd. The shares had a cost and paid-up capital value of $1,000 in 1976. At the present time they are valued at $65,000. In order to crystallize $50,000 of her capital gains exemption, she incorporated a holding company, MH Holdings Ltd., and transferred her common shares in Hollymar Ltd. to MH Holdings Ltd., electing at $51,000 under s. 85(1). As

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    Essay Length: 4,227 Words / 17 Pages
    Submitted: April 6, 2017 Essay by April An
  • Calyx and Corolla - Case Study

    Calyx and Corolla - Case Study

    Calyx and Corolla About Calyx and Corolla: In the year of 1983, Calyx and Corolla entered the fresh flower industry and was established by Ruth Owades. Calyx and Corolla was one of the many companies in the mail order business. Mail order companies, nurseries, and other retailers accounted for almost 23% of the flower industry (Salmon & Wylie, 1995, p. 3). By the 1990, Calyx and Corolla accumulated more than 150,000 transactions which resulted in

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    Essay Length: 2,332 Words / 10 Pages
    Submitted: April 6, 2017 Essay by Rahil Gandhi
  • Tesla Article Case Study

    Tesla Article Case Study

    TESLA ARTICLE - ARTICLE CASE ANALYSIS Summary Tesla Article: 1. Tesla Motors Inc. reported a surprise 1st quarter profits of $22m after 12 quarterly losses. 2. This reported profit is the only 2nd time ever. It is driven higher by improve sales of the Model 3 S Sedan and Model X-Sport utilities vehicle. Also driven by the reduction in spending and a boost from pollution tax credit to other automakers. 3. The gross profit increased

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    Essay Length: 978 Words / 4 Pages
    Submitted: April 6, 2017 Essay by dyrosaka
  • Crag Rock Enterprises Case Study

    Crag Rock Enterprises Case Study

    MGSC30H3-S-LEC01 (Legal Environment Business I) Winter 2017 Assignment II Answers are due Wednesday March 22 Crag Rock Enterprises (“CRE”) is a family-owned gravel pit business located in Gloucester, about 25 km north of the City. CRE has three shareholders and directors, Leirinda, the family matriarch, and her two children, son Regan and daughter Cordelia. Leirinda serves as CEO and principal force in the enterprise, with son Regan as chief operating officer. Until last week, Cordelia

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    Essay Length: 2,544 Words / 11 Pages
    Submitted: April 6, 2017 Essay by fuyiheng1995
  • Rosewood Marketing Case Study

    Rosewood Marketing Case Study

    General Question: Should Rosewood adopt a corporate or individual brand strategy? Executive Summary Uniting individual properties under one strong corporate Rosewood brand is more value generating path. It opens Rosewood hotels to larger and more profitable customer segment. Projected additional annual marketing budget will be repaid within 1 year. Understanding a Rosewood Customer Customers in Hotel industry can be broadly classified as high purchasing power luxury seeking, mid spending high service quality seeking and low

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    Essay Length: 1,941 Words / 8 Pages
    Submitted: April 9, 2017 Essay by username234
  • The Pillsbury Rbg Case Study

    The Pillsbury Rbg Case Study

    03/12/2017 MK 445 B1 Jiajie (Christine) Fang Case Analysis 2: Pillsbury Cookie Challenge The Pillsbury RBG business had lackluster performance and volume growth between 2004 and 2006. In particular, the refrigerated cookie product line’s annual volume growth was only one percent over the past three years. This is very concerning because the refrigerated-cookies product line represented over percent of RBD’s category profit. Pillsbury’s main problem lies in its marketing initiatives, as the Canadian division

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    Essay Length: 562 Words / 3 Pages
    Submitted: April 10, 2017 Essay by Christine Fang
  • Delawana Inn Resort Canada Case Study

    Delawana Inn Resort Canada Case Study

    Description: IIUM-Full-Logo-Colour.jpg ACC 4291 INTEGRATED CASE STUDY SECTION 1 CASE REPORT “DELAWANA INN B” GROUP MEMBERS MUHAMMAD ARIFF MUSTAQIM BIN MOHD YUSOFF (1227287) MOHAMAD FARIS AIMAN BIN MONER (1316251) GROUP NO. 1 LECTURER’S NAME PROF. DR. NIK NAZLI BINTI NIK AHMAD TABLE OF CONTENT No. Content Page no. 1.0 Executive summary 3 2.0 The symptoms 3 3.0 The major issue 3 4.0 The protagonist 4 5.0 Situation analysis 4-5 6.0 Alternatives 6 7.0 Decision criteria

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    Essay Length: 4,532 Words / 19 Pages
    Submitted: April 11, 2017 Essay by Ariff Mustaqim Ibn Yusoff
  • Tata Nano Case Study 3.1

    Tata Nano Case Study 3.1

    Tata Motors were inspired to build the Tata Nano by seeing a father driving his families around with scooter. From the text, Tata was speaking at the unveiling ceremony at the 9th Auto Expo in New Delhi, He states that “I observed families riding on two-wheelers, the father driving the scooter, his young kid standing in front of him, his wife seat behind him holding a little baby. It led me to wonder whether one

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    Essay Length: 578 Words / 3 Pages
    Submitted: April 12, 2017 Essay by tsai2
  • Ethical Dilemmas - Creative Commons - Case Study

    Ethical Dilemmas - Creative Commons - Case Study

    Introduction In corporate life as well as in personal life, people are faced with various ethical dilemmas. How we behave and what decision we make in these situations are influenced by several different factors, like social norms and objectives. In this essay I will look deeper in to 3 cases; two company based cases and 1 individual case by choosing one stakeholder as the decision maker. By looking from the decision makers’ perspective, I will

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    Essay Length: 2,609 Words / 11 Pages
    Submitted: April 13, 2017 Essay by Sara wickström
  • Tata Nano Case Study

    Tata Nano Case Study

    Course: PMBA Title of the Assignment: TATA NANO Academic Integrity Statement: We have read the Student Academic Code of Conduct and this assignment complies with the Code. Word Count: 2478 words EXECUTIVE SUMMARY C:\Users\577155898\Desktop\tata21.jpg Tata Nano was built in the quest for providing Indians with the cheapest car which has all the features. This innovation gave hope to middle class Indians who could not afford a car before. But Tata Nano failed to deliver the

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    Essay Length: 3,555 Words / 15 Pages
    Submitted: April 14, 2017 Essay by nnehachopra
  • Mogen Case Study

    Mogen Case Study

    1. It is important for MoGen to get $5 billion of external funding in 2006. There are four areas that need a total funding of $10 billion, MoGen expected internally generated sources of funds of $5 billion, and thus, it needs further $5 billion of external funding. The four areas that need funding are: * $1 billion for expanding manufacturing and formulation, and fill and finish capacity in order to meet the increase in demand

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    Essay Length: 713 Words / 3 Pages
    Submitted: April 16, 2017 Essay by Klaus Kokfoo Chow
  • Mktg Case Study

    Mktg Case Study

    1. What were the factors that led to Home Depot’s decision to locate a fulfillment center in Troy Township, Ohio? 1. The factor that led to Home Depot’s decision to locate a fulfillment in Troy Township, OH was the state’s proximity to the rest of the country and key population centers. From their location in Troy Township, Home Depot can deliver to 90% of its customers within two business days. 1. According to Ward Fitzgerald,

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    Essay Length: 444 Words / 2 Pages
    Submitted: April 25, 2017 Essay by Kelli Linehan