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Last update: February 9, 2016
  • The Potential of Neuromarketing as a Marketing Tool

    The Potential of Neuromarketing as a Marketing Tool

    Neuromarketing as a Marketing Tool The Potential of Neuromarketing as a Marketing Tool Sydney Trahin Asheville-Buncombe Technical Community College Heather Vaughn, English Instructor November 15, 2017 ________________ Abstract In recent years, a new field has been emerging that links the worlds of neuroscience, consumer behavior, and marketing: neuromarketing. Neuromarketing is a developing study that focuses on assessing consumers’ cognitive and emotional responses to various marketing stimuli. Each year, billions of dollars are spent on advertising

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    Essay Length: 3,016 Words / 13 Pages
    Submitted: February 8, 2019 Essay by shlumpedsyd

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