A Guide to Guerrilla Mkt for Consultants

A guide to guerrilla mkt for consultants

The GMAT consists of three main parts--the Analytical Writing Assessment, the Quantitative section, and the Verbal section. You have three and a half hours in which to take the exam, but plan for a total time of approximately four hours.

The GMAT adjusts to your individual ability level, which both shortens the time it takes to complete the exam and establishes a higher level of accuracy than a fixed test. At the start of each multiple-choice section of the exam, you are presented with a question of medium difficulty. As you answer each question, the computer scores your answer and uses it--as well as your responses to any preceding questions--to determine which question to present next. Correct responses typically prompt questions of increased difficulty. Incorrect responses generally result in questions of lesser difficulty.

This process will continue until you complete the section, at which point the computer will have an accurate assessment of your ability level in that subject area. In a computer-adaptive test, only one question at a time is presented. Because the computer scores each question before selecting the next one, you may not skip, return to, or change your responses to previous questions.

How does it work?

For each multiple-choice section of the GMAT exam, there is a large pool of potential questions ranging from a low to high level of difficulty. Each section of the test starts with a question of moderate difficulty. If you answer the first question correctly, the computer will usually give you a harder question. If you answer the first question incorrectly, your next question will be easier. This process will continue until you complete the section, at which point the computer will have an accurate assessment of your ability level in that subject area.

In a computer-adaptive test, only one question at a time is presented. Because the computer scores each question before selecting the next one, you may not skip, return to, or change your responses to previous questions.

What If I make a mistake or guess?

If you answer a question incorrectly by mistake or correctly by randomly guessing, your answers to subsequent questions will lead you back to questions that are at the appropriate level of difficulty for you.

Random guessing can significantly lower your scores. So, if you do not know the answer to a question, you should try to eliminate as many answer choices as possible and then select the answer you think is best. For more testing strategies, see Test-Taking Strategies.

What if I do not finish?

Pacing is critical, as there is a severe penalty for not completing. Both the time and number of questions that remain in the section are