Advertising Core Elements

When creating promotional strategies you should think of its many facets. A promotional strategy cannot live on only a few components. It must live on most if not all, including advertising, sales promotion, publicity, personal selling, and direct marketing. Each of these factors plays a key role in positioning the seller into an area where consumers are more than willing to buy their products. Looking at these components and how they are used in certain situations will teach even more about the best ways for any company to thrive in its marketing area. In looking at the area in which to market - Shoe boutique - there are many observations and ways that promotional strategy (fitting a reasonable price range) can help elevate this company to a much better position in the market stratosphere and help it reach its target market.

Advertising's definition according to the dictionary is the activity or profession of producing advertisements for commercial products or services. According to Contemporary Advertising and Integrated Marketing Communications, advertising is the structured and composed non-personal communication of information, usually paid for and usually persuasive in nature, about products (goods and services) or ideas by identified sponsers through various media. When creating advertisements for companies there are areas we must look at such as target market. With advertisements, cornering the target market is about putting ads where the potential buyer will be able to see it readily. If females are to be targeted the ads should be shown on female-centric websites, magazines and television stations. Specifying a part of the female spectrum can even drop the price that broader advertisement would take. This promotion would need to be included in our strategy for anyone to know about the product.

Promotion in any company is more than valid. It is required. So promotion in the case of a store is needed to inform potential consumers about your product. Towards a layman the definition of promotion is the publication of a product, organization, or venture to increase sales or public awareness. Promotion has to be a large area in the strategy because it is named after this section, but also because promotion is a big part of what draws consumers to any certain store or product. Having a store placed in a certain area versus another has large promotional implications. If a store is closer to the front of the entrance rather than the back their store is more likely to have more customers and then gain more revenue. Placement of a product or service is a balance between the profits you can have from a more prominent area and the price you have to pay for that. It is especially difficult for established brands whose name and image will not be readily recognized by individuals. There are other types of promotions that can be used to advertise a company. Some companies host raffles and have free giveaways. In this way the company can promote itself and make its name known to