Airstar Inc Case Study

I think Airstar Inc. should use internal focus in it. Because there is the threat of competition coming from General Electric and Pratt, and backlog of the orders is the lowest in several years. It is chaos which is frustrating the top managers. The company does not have a good organization of its mangers, for instance, people have been working up their own job description, and they all include overlapping responsibilities. They do not have clear policies to be followed by its employees. Also, the environment is changing rapidly. Morgan needs to think about how to give good direction for Airstar. The advantages of the company have always been known for its superior quality, safety and customer service. They have considered potential acquisition, imports and export, more research and additional repair lines.

The company should emphasize on stability because Airstar is an Analyzer. The Analyzer tries to maintain a stable business while innovating on the periphery. Some products will be targeted toward stable environments in which anefficiency strategy designed to keep current customers is used. Others will be targetedtoward new, more dynamic environments, where growth is possible. The analyzer attemptsto balance efficient production for current product or service lines with the creative development of new product lines.

The market is changing rapidly. Airstar should adapt to it and need to clarify then achieve its mission and goals. And the competition from General Electric and Pratt & Whitney is also an issue. The company has never been under threats before so that there is more chaos which is frustrating the top managers. A clear and effective goal and mission is necessary. Have a good direction could help them face the competition.