Analysis Management of Pacific Coffee Company

Analysis management of Pacific Coffee Company

1. Pacific Coffee – Company Profile

Pacific Coffee (formerly known as Pacific Coffee Company; "PCC") is a coffee house chain founder by Mr Thomas Neir from Seattle. By bringing in the inspiration from North American and European coffee cultures. The first coffeehouse incorporated in the Bank of America Tower at Central back in 1992. Chevalier Pacific Holdings Ltd (CPHL), which is an HK listed company has acquired Pacific Coffee Company for HK$205 million (US$26 million) in year 2005. Pacific Coffee has grown rapidly as one of the leading coffee chain.

Mission – “To provide the perfect cup - anywhere, anytime”

Pacific Coffee is committed to bringing customers “The Perfect Cup”. This means product, service, locations and their store environment will be perfect for customers anywhere, anytime customers find them. To enhance enjoyment, the store environment brings a comfortable music selection, warm lighting, red couches and sofa chairs, an international selection of newspapers and lifestyle magazines, private space and space for community socializing as being an important part of customer neighborhood. Apart from its stores, PCC also sells own-brand coffee beans and Jura brand coffee machines to distributors and corporate clients, such as banks, airline companies, clubs and hotels. Its coffee beans are sold in Hong Kong, Macau and Singapore.

In June 2010, China Resources Enterprise, Limited (CRE) and Chevalier have forged a strategic partnerships to further expand the Pacific Coffee business in the Chinese Mainland with CRE holding 80% shareholder and to have Pacific Coffee developed under the umbrella of CRE’s Retail Business Unit. In Hong Kong, Singapore and Malayasia where there are 124 branches according to Wikipedia. Across the mainland of China, they have about 302 branches.

PESTEL Analysis

1. Political –

The coffee industry can be affected by many political factors. Including government attitudes and trade relationship between the coffee producing and the country which the coffee is to be exported. Hong Kong's import and export trading firms are active in sourcing various types of goods, including raw materials, machinery and parts, and a wide range of consumer goods. The Hong Kong government has re-notified the World Trade Organization (WTO) of its intention to implement mandatory nutrition labelling regulations.

With the new implementing several labelling schemes that could raise significant barriers to consumer-ready US-origin processed food exports.

1. Economic –

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