Analysis Marketing Plan

analysis Marketing Plan

The 5 C's of Marketing can be summarized as:

Company - The product time line, experience in the market, etc.

Collaborators (or Partners) - Distributors, suppliers, and alliances. These are any companies that you work with on a day to day basis to help your company run.

Customers - This is your market. Ask yourself what benefits they are looking for. What motivates them in the purchase process? Where does the customer actually purchases your product? How the product is purchased (impulse buys, internet, etc)? Understand the quantity a customer will purchase and even trends in consumer tastes.

Competitors - Both your actual and potential competitors and those that directly or indirectly compete with you. Understand their products, positioning, market shares, strengths and weaknesses.

Climate (or Environment) - These are governmental policies and regulations that affect the market. It is also the economic environment around your company; which is the business cycle, inflation rate, interest rates, and other macroeconomic issues. Society's trends and fashions are found in the "climate." The technological environment is creating new ways of satisfying needs (i.e. using technology to enhance the demand for existing products).

Evaluating the company, collaboratorACT 5060 Final-Summer 2011

This exam consists of 40 multiple choice questions. Please enter your answers on the answer sheet included in this assignment dropbox, Then upload only the answer sheet to Blackboard. Remember to put you name on the answer sheet.

No late exams will be graded.

1) The theory of constraints:

A) emphasizes long-term optimization.

B) maintains that carefully managing production bottlenecks will increase operating income.

C) helps managers make special one-time decisions.

D) suggests that some component parts should be outsourced.

2) Constraints from the theory of constraints may include:

A) the availability of direct materials in manufacturing.

B) linear square feet of display space for a retailer.

C) direct labor in the service industry.

D) All of the above are correct.

Narly Skateboards manufactures three different product lines, Base, Long, and Trick. Considerable market demand exists for all models. The following per unit data apply:

Base Model Long Model Trick Model

Selling price $100 $120 $140

Direct materials 12 12 12

Direct labor ($12 per hour) 24 24 48

Variable support costs ($4 per machine-hour) 8 16 16

Fixed support costs 20 20 20

3) Which model has the greatest contribution margin per unit?

A) base model

B) long model

C) trick model

D) both the base model and the long model

4) Which model has the greatest contribution margin per machine-hour?

A) base model

B) long model

C) trick model

D) both the long model and the trick model

5) Customers that require a low price and lots of customized service are:

A) high cost to serve and low margin.

B) low cost to serve and low margin.

C) high cost to serve and high margin.

D) low cost to serve and high margin.

6) Customers are price sensitive with few special demands are:

A) high cost to serve and low margin.

B) low cost to serve and low margin.

C) high cost to serve and high margin.

D) low cost to serve and high margin.

7) Typical sales person's compensation:

A) is paid in the form of salary.

B) encourages sales only to profitable customers.

C) is usually based on customer profit.

D) is usually based on sales revenue.

8) Staley company has 30 order operators with associated costs of $1,000,000 per year. Staley calculated that each operator worked about 2,000 hours per year. Allowing for time off, each operator provided about 1,600 or productive work per year. What is the rate per hour for each order entry employee?

A) $20.83

B) $28.83

C) $500.00

D) $625.00

9) Return on investment (ROI) can be increased by:

A) increasing sales.

B) decreasing operating assets.

C) decreasing operating income.

D) decreasing asset turnover.

10) For most products, the majority of the product's total life costs are incurred during the:

A) research, development, and engineering cycle.

B) manufacturing cycle.

C) post-sale service and disposal cycle.

D) operating cycle.

11) The research development and engineering cycle of the total life-cycle concept which focuses on developing prototypes and production processes is the:

A) research, development, and engineering cycle.

B) manufacturing cycle.

C) product