Art of Choosing

BOOK SUMMARY

- What are the? The central idea presented by the book.

- The author's intent of writing the book

- What is the structure followed by the author to write the book? Has she / he used examples? Annotations? References? Figurative? Number-crunching? Aesthetic?

objectives of the book

In The Art of Choosing, Columbia University professor Sheena Iyengar, a leading expert on choice, sets herself the Herculean task of helping us become better choosers. She asks fascinating questions: Is the desire for choice innate or created by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Ultimately, she offers unexpected and profound answers, drawn from her award-winning, discipline-spanning research.

Choice is more than picking 'x' over 'y'. It is a responsibility to separate the meaningful and the uplifting from the trivial and the disheartening. It is the only tool we have that enables us to go from who we are today to who we want to be tomorrow.

Her interest in choice was developed through three factors. First, She was born to Sikh immigrant parents living in North America and thus grew up living in two different worlds with different languages, different sets of rules, and entirely different narratives about how to live one's life.

In The Art of Choosing, Columbia University professor Sheena Iyengar, a leading expert on choice, sets herself the Herculean task of helping us become better choosers. She asks fascinating questions: Is the desire for choice innate or created by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Ultimately, she offers unexpected and profound answers, drawn from her award-winning, discipline-spanning research.

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?

Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use The Art of Choosing as your companion and guide for the many challenges ahead.

The author's intent of writing the book

This book is firmly grounded on psychology.

Choice can mean so many different things. Author draw on various fields and discipline s, including business, economics, biology, philosophy, cultural studies, public policy and medicine. Each of the following