Asda, Sainsbury’s, Tesco and Waitrose

ASDA:

Sainsbury’s:

• Online distribution was not mentioned as the goal;
• ASDA’s online shopping service called ASDA@home was started selling limited types of products (32 stores only);
• Collecting of products was performed in store;
• Built stocks/warehouses in key points/places;
• Started to supply the client(s) right from the nearest to the client(s) store;
• Growth in online serviced provision;
• Elaborated customer service by raising the amount of supplying slots and goods availability, as well as developing the website usability;
• Territorially develop the online selling to more services and a larger market share.

• No any online store in the beginning;
• Possibility to order wine directly;
• Online services were launched and expanded from 7 to over 30 stores;
• Online shop was not just a shop but also as an informational channel;
• Launched B2B tool the goal of which was to decrease the cost;
• Streamlined systems and improved product availability;
• Re-started website to improve B2C decisions;
• Opened highly automated collecting service center;
• Established JV together with Carlton TV for an interactive online shopping experience.

Tesco:

Waitrose:

• Online distribution was not mentioned as the goal;

1. No online presence.

2. Set out with a goal to be the world's biggest online grocery store.

3. Launched online grocery store.

4. Goal was met and Tesco offered a wide range of products to 90% of the UK.

5. Online shopping service Tesco.com was launched to operate as an independent subsidiary and offer many non-food products.

6. Developed a sophisticated semi-automated in-store picking service which was supported by local refrigerated delivery vans.

7. Offered online shopping to 91% of the UK population using 300 of its stores to support operations.

8. Developed specialized services for niche home markets.

9. Continues focus on upgrading its technology in order to streamline services.

10. Readjusted their service model to adjust for growth of Tesco.com by opening dedicated online warehouses in areas where only shopping was thriving.

11. Diversified and expanded online portfolio.

12. Developing Tesco Direct.

• No any online store in the beginning;
• Possibility to order wine directly;
• Online services were launched and expanded from 7 to over 30 stores;
• Online shop was not just a shop but also as an informational channel;
• Launched B2B tool the goal of which was to decrease the cost;
• Streamlined systems and improved product availability;
• Re-started website to improve B2C decisions;
• Opened highly automated collecting service center;
• Established JV together with Carlton TV for an interactive online shopping experience.