Aspd the Pestel Analysis
Essay by Anastasiia Kotenko • May 13, 2019 • Case Study • 436 Words (2 Pages) • 634 Views
External Analysis Summary:
The PESTEL Analysis (Appendix A) shows that there are possible negative consequences from ASPD side if the company try to deal with excess capacity by creating a new low-end brand. Moreover new low-end brand can changes Neptune’s positioning on the market as high-end brand, which can result in decreased margins. On the other side Neptunes can increase its customer base and opned
PESTEL analysis
Table 1 PESTEL analysis
Political | ASPD has an influence on American and global policies in fishing industry and set benchmarks on quality standards of its members. Based on survey of wholesale and retail seafood prices, ASPD posts price level that have an impact on pricing policies across the industry. If Neptune changes its business model and create new low-priced brand, it will affect the whole market, creating excess supply and hurting competitors and which can cause a potential conflict between Neptune and ASPD |
Economic | GDP growth USA 2,3% in 2017 3rd largest producer on the market Fishing and seafood consumption in the United States increased in 2017, with landings and value of U.S. fisheries continuing a strong, positive trend Demand in the past four weeks reached all-time high |
Society | Neptune represents itself as a prestigious brand of fish sale Eco friendly ways of fishing, with reduced damage to the haul Clients value the ASPD approval of Gold Seal Possible shift from high-end product toward low-end, which can result in the damage of margins and the reputation of the premium-brand company |
Technology | High expenses on more efficient ways on fishing that ensure top quality catches New way of freezing, increased quality and shelf-life on the product |
Environmental | New way of fishing that ensure that only mature fish is caught – eco-friendly technology |
Legal | New law has forbidden fishing near coast and forced Neptune to out to sea. That helped to increased catches and inventory |
C: 5 C’s
Context | Industry—Tough laws and high competition especially from China, Peru, Chile, and Japan, there is a need to invest heavily in order to ahead the competition on the market, relatively seasonal, overcapacity can be long-term trend across the whole industry PESTEL analysis – check the table 1 above |
Customers – now and potential | Now:
Potential:
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Competitors | China, Peru, Chile and Japan, and private brands from grocery stores |
Collaborators | Retailers |
Company | Leading and reputation on the market as a high-end brand, top quality, heavy investments, selling product with premiums, as a result of new regulation company is facing with inventory excess, possible negative consequences if Neptune will create low end brand in order to deal with excess inventory |
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