Az Well Company Case Study

1. What internet business model would be appropriate for the company to follow in creating a Web site and why?

The company that has been chosen is a clothing company called Az Well out of Flowood, MS.

The internet business model that I feel is appropriate for Az Well is Product Sale. I fell that product sale is best because it's about selling a "physical,, shippable product online." With that, there are three top ways to sell a product online: storefront, auction, and/or the online mall which is a site that offers customers products from many different vendors.

2. In what ways can the company benefit from a Web site? What functions should it perform for the company (i.e., marketing, sales, customer support, internal communications, etc.)?

A website for Az Well will not only allow the small boutique, to offer more to its target audience but it will also provide away to generate more business. A web site will gain the attention of your target audience by a different means of advertising. Az Well also will be able to market itself globally. It will help to build credibility, help to improve customer relations and provide a new venue to gain a profit.

3. In what other ways might the company use the Internet for its own benefit?

Electronic commerce (e-commerce) should be part of Az Well if the company is provided with the proper network that should be able to provide customers with speedy, secure and accurate commerce from the company in 24 hrs, 365 days, anywhere on the globe. Az Well providing business on the web will also provide their employees with eh ability to follow competitors, scout new customers, provide and receive information; e-mail could be implemented in order to keep in-touch with co-workers, customers, suppliers and any other needed contacts.

4. Prepare functional specification for the company's use of the Web and the Internet. Include links to and from other sites in your design.

As the marketing manager for Az Well, when one presents the information to management one should determine what they would like to be on the website (i.e. all clothing or only specialty items). Determine if you are willing to expand your line of sale beyond women clothing to gain a larger customer base. Since the line of clothing is already on hand the inventory should be assessed to determine the amount of merchandise needed. You will also need to determine the price including shipping. Build your website; remember your website will say to your customers what you need it to say. With that in mind your site should be catchy and customer friendly above all the designer of your site must ensure that the site is always up-to-date. Finally Az Well should ensure that there website is spread throughout its target audience by social media,