Battered Women

Battered Women Fight Back!

Situation Analysis:

✓ Battered Women Fight Back! is a Boston, MA 501 (c) (3) agency with a goal to increase awareness that domestic violence is a direct violation of a person's fundamental human right, Stacy Kabat is the main force driving BWFB!

✓ There are compelling statistics demonstrating the extent and gravity of domestic violence in the US,

✓ Women and children are the principal victims of domestic violence,

✓ Domestic violence is a major contributing factor to homelessness in the US,

✓ Businesses suffer significant losses because of domestic violence,

✓ Very few cases of domestic violence are reported,

✓ Children exposed to domestic violence are more likely to become "abusing" parents,

✓ Domestic violence crosses boundaries of ethnicity, educational background, income level, social class,

✓ However, domestic violence is perceived to be a "private matter for a certain population",

✓ Academy award for best documentary given to "Defending Our Lives" gave a huge push to the issue of domestic violence making it a "national matter", BWFB! through Stacy contributed to the making of the documentary,

✓ The murder cases of Carol Stuart and Nicole Brown Simpson have also contributed to bringing the problem of domestic violence into close public attention,

✓ Stacy Kabat wants to leverage the heightened public attention to promote BWFB! cause and expand its programs,

✓ BWFB! operates on a budget of$150,000, two-thirds of the budget come from foundations contributions,

✓ Stacy needs to develop and implement a marketing strategy to achieve BWFB! goals.

SWOT ANALYSIS:

|Strengths: |WEAKNESSES: |

|Stacy has strong expertise in the area of human rights, both |Stacy has little if any business / marketing expertise, |

|inside and outside the United States, |BWFB! operates on a limited budget of $150,000 with only 3 |

|BWFB! has enjoyed national recognition being awarded "best |full-time and 3 part-time employees and a group of volunteers,|

|documentary" academy award, |BWFB! does not offer extensive services used as intervention |

|Stacy has lived "domestic violence" in her childhood, so did |resources for battered women, |

|her mother, | |

|BWFB! is one of the best run charities in the US, | |

|BWFB! has a solid group of volunteers, | |

|Stacy has built connections with Hollywood stars following her| |

|Oscar win, | |

|BWFB! champions a compelling and worthy cause with an eloquent| |

|mission statement: "Peace in the world begins at home" | |

|OPPORTUNITIES: |THREATS: |

|Domestic Violence has recently enjoyed continuous public |Lots of existing competition for funding from "other" |

|attention making it a "national matter", |charities local and national, |

|As a result of 1) requests for educational information and |Multitude of resources available for victims of domestic |

|materials has quadrupled, |violence, |

|Domestic Violence was selected one of 28 national pro bono |Increase for information and materials request could overwhelm|

|projects in 1994, |BWFB! limited resources, |

|Recent Hollywood connections can help and promote BWFB! in |National focus could bring more charities competing for the |

|many ways, |same funding resources as BWFB! |

|Other charities and institutions focusing on families and | |

|children could be interested in what BWFB! actions, | |

|Domestic violence has detrimental effect on the society as a | |

|whole and occurs in all social, ethnical and educational | |

|environments. | |

CURRENT BWFB! CHALLENGES / DECISIONS:

As the leader and the public face for BWFB! Stacey Kabat needs to take the appropriate decisions to address the challenge