Benifits of Chocolate

1. Why do people eat chocolate?

First of all, we cannot deny that chocolate is a mild mood elevator, stimulating brainwaves and pushing your stress levels down. This is probably why a lot of people will stuff themselves with sweets when they are angry or upset. When your stress levels lower, you become more relaxed which in turn is beneficial to your health.

Chocolates also raise antioxidant levels in the blood, which in turn help fight any foreign bodies that can cause illnesses. However, people eat chocolate first to satisfy their needs or wants of eating chocolate, secondly to satisfy their hunger, and because of the affect that chocolate leaves in people's moods. Marketers must understand these things based on economics.

2. What is the relevance of self-concept to Marketing?

3. What other strategies have confectionary and food managers used to overcome motivational conflict?

4. Why did consumers seem to get so excited by Cadbury's use of palm oil when there are so many other manufacturers out there using it?

The uproar over Cadbury's use of "certified" palm oil raises questions for the palm oil industry, which has been working with green groups to establish environmental standards for palm oil production. Consumers in New Zealand either weren't aware that Cadburys palm oil was certified or didn't distinguish between certified and non-certified palm oil

It has been shocking to countless numbers of Cadbury fans to find that Cadbury have gone the opposite direction and increased their usage!