Brac Bank Case Study

1. INTRODUCTION

1.1 Background of the study

Internship report is a mandatory requirement of the Bachelor of Business Administration degree of AsianUniversity of Bangladesh . This report has been designed to portray my on the job internship with BRAC Bank from the period of June11 to September 10, 2007.

Business world is becoming very much complex day by day. Without sufficient practical experience business becomes difficult and in some cases impossible. The whole world is moving because of business relation. Business plays a very important role in developing economy of a country. So, in the business world, practical experience is regarded as a media through whom we have an acquaintance with the real world.

The Bachelor of business Administration (BBA) was introducing by Asian University of Bangladesh with an objective to supply an adequate number of highly trained and educated graduates to the economy. As the BBA program is the integrated, theoretical and practical method of teaching students of this program are required to have practical exposure in own different major disciplines in the proceeding years of their courses.

I was authorized to prepare a report on central function of BRAC Bank Ltd. for partial fulfillment of my course requirement. I went to BRAC bank Limited, Head Office, where I worked as an intern from 11th June to 10th September 2007. This report has been prepared based on my practical experience on the day-to-day banking activities.

2. PROFILE OF THE BRAC BANK

2.1 Background of the Bank

BRAC Bank Limited, one of the latest generations of commercial banks, which started its journey on the 4th of July 2001 with a vision to be the absolute market leader. BRAC bank is a commercial scheduled bank extending full range of banking facilities as per the directives of Bangladesh bank. It intends to set standards as the absolute market leader by providing efficient, friendly and modern fully automated on-line service on a profitable basis. BRAC Bank in surviving in the large banking arena through its unique and competitive products and it is the only local bank providing 100% integrated on-line banking.

The Bank is mainly owned by the largest NGO in Bangladesh - BRAC The Bank has positioned itself as a new generation Bank with a focus to meet diverse financial need a growing and developing economy.

The Bank has embarked with an avowed policy to promote broad based participation in the Banish economy through the provision of high quality banking service based on latest information technology. The Bank will ensure this by increasing access to economic opportunities for all individuals and businesses in Bangladesh with a special focus on currently under served enterprises and households across the rural urban spectrum. We believe that increasing the ability' of under served individuals and enterprises to build their asset base and access market opportunities will increase the economic well being for all Bangladeshis.

2.2 BRAC Bank @ a Glance

Objectives of the Bank:

* To provide wide range of financial services professionally, efficiently and competitively to achieve pre-eminent position in chosen market.

* Diversify revenue stream through product innovation.

* A Well-diversified credit portfolio, which produces a reliable and consistent return to investment.

Values of the Bank:

* Services to customers

* Quality in everything

* Competitiveness to win

* Growth and development of Bangladeshi people

* Continuous productivity improvement

* Professionalism and ethics in all actions

* Growing profit for stakeholders

Target Market:

* Pharmaceuticals, toiletries, chemicals and pesticides

* Power Generation, oil exploration, industrial and household gases (Liquid Petroleum Gases etc.)

* Edible Oil.

* Bulk Trading Essential Commodities, Industrial Raw Materials, Agricultural Inputs, Cement.

* Garments, Textiles and related backward linkages industries including spinning, knitting, yam, garments accessories etc.

* Food Processing and Beverage Industries

* Cable and Cable wire

* Information Technology

* Leasing Companies / Non Banking Financial Institutions

* Health Service Industry

* Non Governmental Organization (N.G.O) and other International Development

Organizations

* Importers/dealers of machinery, industrial, electrical equipment

* Educational Institutions

* Bone china, ceramics, melamine, plastic products

* Manufacturing and Trading of Consumer Durables.

* Telecommunication

* Contractor Finance

* ¬Ship Breaking, Re-rolling, Corrugated Iron (CI) Sheet Mfg. and related business

* Air Lines, Shipping Lines, Freight Forwarders, Testing and Inspection agencies

* Footwear and Leather

* Tobacco Products

* Tea

* Importers, Whole seller, Retailer

* Individuals

Target Customer Group:

* Leading Domestic Organizations

* Corporate and Trading Houses

* Local medium and large Corporate

* MNCs'

* NGOs'

* Educational Institutions

* Individuals