Breadtalk Case Study

Bread Talk inspires to become a leading lifestyle brand that defines trends and make the customers to think differently Company Background

BreadTalk was founded in year 2000 by its managing director, Mr George Quek and Executive Director, Ms Katherine Lee. Breadtalk first made waves when they entered the bakeries market in

Singapore was to bring in a totally new concept of bakeries business. One of it is their "see-through" kitchens that allow the public to view the kitchens. Their rationale for doing this was to promote confidence in their hygiene quality and food standards. The first BreadTalk outlet started business on July 2000 at Parco Bugis Junction. Follow by a second outlet which was conveniently situated in the HDB heartlands opened in end of year 2000 at Junction 8 Shopping Centre. By 2001, they further expanded their operations by opening another five retail outlets. With much success of its new concept bakery, they now have more than 15 Outlets Island wide. Bread Talk continues to expand its new product mix such as to go into cafe-dining business with the introducing of 'Toast Box' and other food & beverages business.

Company Objectives

BreadTalk hopes to constantly innovate and bring in new creative products every quarter to capture the consumer interest and provide excitement. Each BreadTalk item is inspired by a current popular trend, concepts reflecting social trends and present-day lifestyles, capturing the imagination of customers with the interesting names such as Crouching Tiger, Hidden Bacon and attention-grabbing stories coupled with visual appeal. BreadTalk aims to promote the eating of bread to a social level that appeals to discerning customers who appreciate good quality products. Bread Talk inspires to become a leading lifestyle brand that defines trends and make the customers to think differently example when it comes to purchasing of bread, it has become a multi-sensory experience rather than having taste as the main importance.