Bsa 310 Week 4 Element K
Essay by keith1968 • February 6, 2012 • Essay • 303 Words (2 Pages) • 3,336 Views
Standing out amid a massive chorus of competitors is a challenge for any company in today's business climate. Objective and comprehensive branding research are the keys here. At a minimum, both must be done to establish clarity on the brand's strengths and weaknesses. Work with hearts and minds first and wallets later. The companies brand must establish an emotional connection with the consumer. To create a brand promise that creates this connection it should be:
1. Grounded in the brand's core values
2. Clearly relevant and engaging to your target market
3. Able to create some sort of positive emotional attachment beyond just being "good"
4. Repeated internally and externally within your organization
5. Adaptable to the business climate
6. Continually reinforced
7. Consistent across advertising and marketing mediums
8. Known and echoed by business partners
What role do IT systems play in marketing? How can IT systems help support an organization's marketing efforts?
Management Information Systems (MIS) provide regular information to managers to allow them to make decisions based on data rather than guesses. Certain data and analysis can play a very useful role in making good decisions about where and when to use human and other resources to achieve the mission of an organization.
What are the key elements of an organization's online reputation? How can they positively influence each one?
Corporate trust and reputation matter. In fact, they are every company or organization's most valuable assets. Trust and reputation go hand-in-hand, and need to be protected and enhanced. An excellent reputation doesn't necessarily translate to a better bottom line; but, a bad reputation can definitely be damaging to a company's future. Three overarching principles emerge: (a) demonstrate sincerity and respect as the essence of all exchanges (b) use a multi-step approach for the most effective online reputation management initiatives, and (c) integrate the corporate communications function within the core of the organization.
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