Bsc407 - Economic Analysis Project

Yingrui Li

BSC407

Economic Analysis Project

11/2/2015

William Middleton

  There are a lot of companies nowadays in the world; they have their own products and services, and their own market environment. And as the time goes by quickly, there are some new technology shows up and during the development the companies they have to change some new changes in the market environment. And the environment changes will bring both the benefits and problems to the company. Now the company I analysis is Apple Inc.

  The Apple Inc. they have a lot of different products, such as smartphone and computer even though now have the watch. There are some factors Apple needs to face: market environment, technology factor, currency inflation and competitive factors. The most important is the market environment, when they face to the environment factor they will use all of the new technology innovation, and this will help them to raise their productivity and improve their quality of their products. Although there are some problems they are facing, influence their market environment and consumer. However they will fulfill these changes to solving these problems by customer services, and give information to them of their future improvements of their products. When the new season is coming, they will improve their previous products, and they will make them more creative, useful and make the products can influence the society. When Apple make one improvement, they will help the environment to clear the toxic away of there products, and they will supply more lighter and less power consumption products. And their consumer will pay more attention on what products they will purchase, and which products will be more worth to purchase.

  In the world of where we live, there is a lot of competitive economy, so when the consumer wants to purchase some products they will consider for a while. So the currency inflation is one of the concerns of Apple, because Apple’s prices are higher than other normal products. May client usually not to purchase Apple products based on the high price. Although the prices of their products will influence their benefits, however they still keep the same prices for almost all of their products, and it’s still a successful company.

  When the competition coming, Apple need to make sure their high-tech products on the top of the market, through create very modern and useful products. The main competitor for Apple is Microsoft, and others are mainly of Computer Company, even though the music products in the music area. Apple supplies a lot of products gathering these all area, such as the IPhone and IPod. Apple’s consumers are based on ages, professional person and other kind of person. Such as many young people, professional person and college students are their mainly consumer. So Apple’s products are becoming popular products, and they make an effect to change the market environment under the competitive environment.