Bus 475 - Conceptualizing a Business

Conceptualizing a Business

BUS475 Integrated Business Topics

November 3, 2011

George Taylor

Conceptualizing a Business

My conceptual business plan will provide the premeditated strategy for Debrah Adult Enrichment Center. The love I have for the elderly gave the idea to open an adult enrichment center that will set itself apart from other organization in the same market. Research found that adult daycare centers have increased since the early 1970s and in the United States along, and there is approximately 4,000 centers. Adult daycare centers relieve the caregiver from his or her responsibilities during the day while ensuring that the family member will receive the appropriate care in a safe, friendly atmosphere. Generally, there are three kinds of adult daycare centers, those with the primary focus on social communications, those that provide health care, and those committed to Dementia's care. The average individual in this program age is the mid-70s and a female who lives with a husband, children, other family members or friends. Approximately half of these individuals have some form of mental impairment and the other half requires assistance with two or more day-to-day living activities.

As a business owner I will need to know and understand what a strategic plan is and what it consists of. Strategic planning is the procedure for defining my business long-term goals and distinguishing the superlative methods for achieving those goals (Investorword.com", 2011). A sound conceptual strategic business plan that will determine if the business is a success or not will consist of the following:

 Serve as the basis for securing a grant or approval

 Detailed planning

 Explaining the business to others to enlighten, motivate, and involved them in the business decisions.

 Performance monitoring

 Building block for the next stage

Debrah's Adult Enrichment Center requires a conceptual strategic the preparation of a multi-step process that will included the mission, vision objectives, values, strategies, goals and programs ("Planware", 1999-2011).

According to Pearce and Robinson (2009), "a company mission is the unique purpose that sets a company apart from others of its type and identifies the scope of its operations. The mission statement describes the company product, market, and technological areas of emphasis in a way that reflects the values and priorities of the strategic decision makers" (p. 11).

Debrah Adult Enrichment Center Mission Statement:

Debrah's Adult Enrichment Center is dedicated to enriching the lives the elderly who are, mentally impaired thus empowering him or her to remain in their community, and linked to family and friends. We are also dedicated to providing support and relief for caregivers.

The vision plan is the second step that I will need to develop, and it must be realistic for Debrah's Adult Enrichment Center; the vision will be for three or more years that will include the physical appearance, size, all activities.

Debrah Adult Enrichment Center Vision Statement:

Debrah's Adult Enrichment Center will enrich the lives of the aging, his or her families, and the community through dedicated adult day services, relief care, education, and spiritual needs of individuals needing help in a loving, compassionate, honorable, and Christian setting.

Debrah Adult Enrichment Center Guiding Principles:

 To make our customers our number one priority.

 To provide a diverse environment.