Business Plan for an online Software Store

BUSINESS PLAN FOR AN ONLINE SOFTWARE STORE

Name

Institution

Table of Contents

BUSINESS PLAN FOR AN ONLINE SOFTWARE STORE 1

Executive Summary 4

COMPANY SUMMARY: FIRST UNITED TECHNOLOGY LLC 5

Mission 6

Objectives 6

Keys to Success 6

Proposed Business 7

PRODUCT AND SERVICES 8

Software Sale Platform 9

Software for Consumers 9

Industry information on trends for the financial community 10

Affiliate program for retailers 10

Market Analysis Summary 11

Market Segmentation 11

Target Market Segment Strategy 12

Market Trends 13

Market Needs 13

SALES LITERATURE 13

COMPETITIVE COMPARISON 14

Technology 14

MANAGEMENT AND ORGANIZATION 15

Management Summary 15

Organizational Structure 15

Management Team 16

FINANCIAL PLAN 17

Break Even Analysis 18

Financial Statements 18

Pro-Forma Income Statement for the First Year 18

Pro-Forma Income Statement for the 1st Five Years 19

Pro-Forma Balance Sheet for the First Year 19

Pro-Forma Balance Sheet for the first 5 years 20

Pro-Forma Cash Flow for the First Year 20

Pro-forma Cash Flow for the first 5 Years 20

References 21

Executive Summary

First United Technology LLC is an investment company focusing on the technology industry. This plan is on a proposed online software store on the domain, www.softshppay.com. This plan elaborates on varied parts of the plan, which are to be implemented in the business.

This new venture is based on a niche market in the software industry. Below is a summary of the items addressed in the plan:

1. The objective of the business is to satisfy the needs of parties in the software market who do not fit in the existing establishments.

2. First United Technology's keys to success are relationshipsand high standards. The company intends to follow these guides to turn a profit from this new venture.

3. The store's main product is commission from the sale of software on its platform. This comprises a percentage cut from each unit of software sold.

4. The target market is segmented into three:

a. Software developers and publishers

b. Software Consumers

c. Retailers through the affiliate program

5. The venture will involve a flat management structure where all employees report to one manager.

6. The company aims at a monthly turnover of $90,000 by the third month.

These are the main aspects covered in this business plan.

COMPANY SUMMARY: FIRST UNITED TECHNOLOGY LLC

First United Technology LLC is a company involved in organizing and connecting investors with suitable entrepreneurs. The company was set up after we realized that most startup companies particularly in the technology industry required about $100,000 to take off until seeking latter stage funding. Another fact is that there are individual investors who are able and willing to invest small amounts of money in various businesses. The problem, however, was that there was a gap between the entrepreneur requiring funding and the large number of individual investors looking for investment opportunities. For this reason, we established our company to cater for these two parties.

We, therefore, act as a connection between investors and potential start-ups. We take the responsibility of vetting and evaluating the worth of an investment. This rigorous process reduces the potential risk of encouraging our investors to invest in failing start-ups. Since we started, we have connected a significant number of investors with star-ups in fields of IT-safety, IT in medicine and wireless sensor networks. Our investors include Exigen Capital, Allianz RONSO and Investors Bank. We have been growing at an incredible rate and expect higher growth rates in coming years.

Mission

Our company's mission is to discover the best investment opportunities, provide the best possible support for the start-ups we invest in and ensure high returns on investments for our investors.

This mission is in line with our organization's main purpose and enforces the ideals that we stand by in undertaking our day to day tasks.

Objectives

Our main objectives as a company are:

1. Finding new investors

2. Investing in new and high potential ideas

3. Supporting the weak projects to ensure returns on investments made

Keys to Success

First United Technology run under strict professional rules, created to ensure that every member of our team works to achieve the objectives of the company. Because of this code of conduct, we have developed several strategic characters that guide our way to success. These characters are mentioned below:

1. Relationships

The key to ensuring a constant stream of investments is developing stable