Business Strategy

Final Paper

Background

Apple Inc. is one of the biggest technological companies in America, which specialized in modern computer technology. It is estimated to have over billions in sales every year and keeps on growing at a record pace in the U.S. market and worldwide. In year 2007 as compared to other well recognized computer companies, its growth increased from 16.5% to 25.7%. There are many facets of the company that leads to these great profits, which comprise of designing, manufacturing and marketing computers, portable digital gadgets, and mobile communications equipment. The majority of the sales are software and networking related. This is ranging from personal, to corporate to industrial use worldwide. The Apple products sales distributed through several ways such as retail store, on-line, third-party, etc. The company caters to major industries, consumer, education, professionals, business and governments worldwide made under their corporation name.

Business Strategy

The Apple Inc. unique innovative computer technology, the marketing capabilities and amazing strategic plans to their products have put their name on the globe. The company's backbone is its Chairman and the board of directors, who has helped the company to strand where it is today. They have performed the tasks of crafting and executing an effective marketing strategy. This vision enabled them to understand their customer's needs and efficiently provide the most effective technology solutions to meet those needs. This strategy evolved their business not only nationwide but globally. Technology is an ever-changing industry. Apple Inc. is the first of all the computer companies to bring about the innovative changes to insure that new technology could be affordable for just about everyone. They introduced best personal use computers designing them keeping in mind all factors. For instance, portable laptops, digital music system, communication devices, home system and much other creative hardware as well software. As a leader of the computer company today, Apple organization has developed a new style of management based on both technical knowledge and marketing knowledge. Their motto is to do expansion into other IT products and services as the technology is taking a new turn with the changing environment.

Markets and Distribution

In today's fast growing technological world, marketing is central to capitalizing on functional excellence for any business, and in order for functional specialists to make the greatest possible contribution, the companies must take a border view of their functions and understand how they fit into the web of the organizational processes and, ultimately, into the overall changing technology strategy and the Apple Inc. has reached to that level. The Apple Inc. designed their products to market mainly that population which would handle these products the most. Therefore, they are distributing the innovative technology to professionals such as corporate individuals, lawyers, doctors and other businesses. In addition, they are approaching the educational industry, which is the most popular industry to use their equipment. They are using several methods to distribute their products such as through retailers, wholesalers, and cataloguers nationally and internationally. The company also using other marketing methods such as it sells equipment thorough third-party in many of its markets again to all the consumers listed above and as well as through Internet.

Competition

Today, in the ever-growing world of technology competition is all over. The companies all over the U.S and nationwide are introducing products to attract market and consumers. The set goal for the aggressive competition is to be top of the list and today Apple Inc. is there. However, in order to remain on the top of the list not only nationally but also internationally Apple organization has to keep up with their competitive such as IBM, Samsung, Toshiba, Sony, and many other computers related companies. The main target in the market is the pricing. Big and small companies are lowering their market price to attract consumers to be in competition race. This risk is directly and indirectly affecting company's financial system. The economy is not booming in the U.S. and the companies like Apple designing products keeping in mind all the financial factors in the U.S. However, to meet the other competitive in the market the Apple has to keep in mind not only the cost it requires to make and deliver the