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Cadbury Swot

Essay by   •  November 25, 2011  •  Case Study  •  756 Words (4 Pages)  •  1,616 Views

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Problem Statement

The re launch of crush brand soft drink was the most serious issue in this case as the sales of crush brand soft drinks were declining due to brand positioning. So Cadbury need to develop different position of Crush in a manner that will increase market share while not cannibalizing Sunkist sales.

SWOT Analysis

Strengths

* Historical brand

* 4th largest soft drink manufactures in US

* High brand awareness in big cities

Weaknesses

* Low market share and coverage

* Limited bottlers network

* Under developed diet segment

* Limited advertising

Opportunities

* Increase of consumption

* Increase in sales for diet soft drinks

* Variety of media vehicles

Threats

* High competition

* High advertising expenses

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