Cameco Corporation Case

Strengths:

Cameco Corporation is one of world's largest uranium producers, and holds 16 percent of the world's uranium production. Also, Cameco owns abundant mineral reserve and resource. Cameco has approximately 435 million pounds of proven and parable reserves which is world's largest high grade reserve. (Sustainable resource) In addition, it operates diversified business to provide different services, including Uranium, Fuel services and Electricity. Cameco also makes rector components and consulting service to Candu around the world. Cameco provides a safe and healthy workplace for employee and also focus on the protecting environment. (Culture?) They try their best to reduce pollution from production and adopt several solutions to keep the already existing pollutants away. ( CSR)

* Uranium efficiency.

http://www.triplepundit.com/2009/02/nuclear-energy-pros-and-cons/

http://dsc.discovery.com/tv-shows/curiosity/topics/10-pros-cons-nuclear-power.htm

Weakness:

* Commodity risks

* Uranium vs other energy source

o Safety

o Functions

* Ability to differentiate products

* Restrictions on demand

Opportunity:

Since countries try to reduce heavy-polluting industries and expensive renewable, the growth of nuclear energy is a big opportunity for Cameco. Also, nuclear energy can be application in more fields, such as medical, agriculture and aviation. With the growth of the population and fast development of economy, the demand of electricity is becoming increasing. In addition, Cameco expand the investment in further project. For example, developing new mining zones to increase production.2 Cameco seeks with respectful relationships with more associations, and joints ventures with other companies that hold high-quality development project, such as UEX Corporation and Minergia.3

Threat:

Frist threat is the public's negative outlook in safety of nuclear energy, such as nuclear leak, and nuclear radioactive contamination. Owing to the serious radiation leaks in Japan, public fears about radiation sickness have been reawakened. Secondly, based on international economic instability, the price of Uranium varies all the time. For long-term, it's difficult to forecast and invest the further projects.( weakness?) Within the nuclear mining industry, Cameco needs to be very mindful that it follows the government regulation and related laws. Uncertain regulations will have negative impact on nuclear energy operations. Due to the wide use