Cango

given the time and space allowed. Customers don't provide templates, rubrics and hints in the real world, they look to us, the educated, trained professionals, for that structure - and they definitely expect to get their money's worth. We're not here to summarize, we are here to provide strategic INSIGHT, based on everything you've learned in your various experiences (DVU classes).

The final paper draws from what you've learned that over the course of the videos and resulting analysis reports, but takes it to a higher level with market research, competitive analysis, financial analysis, and strategic recommendations. Telling me a great deal of what I already know as the client (recapping what is presented in the class) is not a good idea. The team video analysis reports provide a basis of fact from which to work on the final paper and presentation, which are to be completely separate documents from the analysis reports, i.e. the final paper cannot be an amalgamation of previous analysis reports.

The final report should be an insightful piece of work that takes what you've learned about CanGo, what you've researched about the market, the industry, the competition, etc., what you've analyzed in terms of options, risks and rewards, and delivers meaningful, actionable observations and recommendations to help improve the client's business. How the team uses the information gathered in the weekly team analysis reports is up to you - you're the highly paid consultants, and on the other side of the desk here at CanGo, I can only provide limited guidance. Use your imagination, be creative and professional and have fun with it!