Capitol Medical Center

I. BACKROUND INFORMATIONS AND ADDITIONAL PERSPECTIVES

As we all know, the Capitol medical center is now globally recognized because of their technologically advanced machines, personalized quality patient care and humanitarian service institution. It was built on March 19 1970. With more than three decades of experience in deliveringquality health care, they continue to serve the Filipino people.

The Capitol medical Center is also a home to the Philippines first successful kidney transplantin November 1970.

They have also taken the concept of creating a hotel-like atmosphere, giving comfort and satisfaction to their patient and clients.

The Capitol Medical center has also a great contribution to our country when it comes to disseminating health care information for the benefit of public awareness.

The Capitol medical center has truly maintained their tradition of excellence in quality care, making them as one of our country's premiere medical centers.

V. OBJECTIVES

The primary objective of this case study is to suggest certain actions and tactics to the Capitol Medical Center in disseminating health care informations to the publics.

VI. TARGETED AND SEGMENTED PUBLICS

The target and segmented publics of this case study were the Doctors, nurses, health related practitioners, health conscious publics, bloggers and patients of certain hospitals such as cancer patients and etc.

VII. ALTERNATIVE COURSES OF ACTION

Technology can sure be helpful in disseminating valuable informations but also to those who can afford to rent a computer in an internet café's, to those who has internets at home and of course to those who are reached by the civilization. Due to these situations, they may continue distributing leaflets. Conducting medical missions in rural areas will also be helpful for them to be aware of the sensational disease and that being aware when it comes to health is highly important.

VIII. RECOMMENDATION

I highly recommend that the Capitol Medical Center should conduct an intensive research before disseminating health care information. They must know what specific informations that the publics wants to know. They must be able to identify the sensational news about health care that the publics might want to know. Health care informations are highly sensitive because the welfare of the general publics is at risk.

IX. ACTION PLANS

The new technologies can help in disseminating informations. The Capitol Medical Centercan create a website that caters health education