Celebrity Endorsement

Celebrity endorsement is a form of marketing strategy and advertising campaign that used by many famous brands and companies. Using a well-known person or celebrity is also a marketing tool to promote a product, service or even raise awareness of environmental or social matters. In addition, company using celebrity endorsement is not only for making profits but also using their positive images to make good image of the brand and brand equity. Especially celebrities who have a good relationship with their supporters or be good at communicating with their fans by using social media might easily persuade people to buy products and attract people’s attention around the world. As well as the most effective advertisements (one of the …) are those that are supported by celebrity. As a result, that is also an efficient way to gain publicity for its products and brands.

On the other hand, celebrity endorsement might bring negative image of the brand due to celebrity involved in some scandal such as drug and sex. At the same time (As a result), customer’s view of celebrity and brand may be changed. The change of brand images image of brands or celebrities will directly effect on company’s profits. Consequently, company may take the risk of losing loyal customers and have negative effect of the brands or products. Celebrity endorsementCelebrity On the other hand, celebrity endorsement might bring negative image of the brand due to celebrity involved in some scandal such as drug and sex. At the same time (As a result), customer’s view of celebrity and brand may be changed. The change of brand images image of brands or celebrities will directly effect on company’s profits. Consequently, company may take the risk of losing loyal customers and have negative effect of the brands or products. Celebrity endorsementCelebrity endorsement