Coca-Cola's Case

Coca-Cola's sustainability report Is available in an entire interactive web page directory (pictured below) where it really markets its sustainability initiatives providing three stakeholder segments defined as 'we', 'me', and 'world' as well as Its GRI (sustainability) report that focuses on the numbers involved in its sustainability calculations and the key performance indicators of the sustainability report and it also contains a video from the Chief Sustainability Officer (CSO) and letter from the Chairman/CEO . On the sustainability report we can see elements of social responsibility reporting, the social cost & triple bottom line reporting also sustainable development for the future.

Stakeholder theory, a pair of exploratory studies identifies factors that influence firms to adopt an environmentally-friendly approach to conducting business, while providing insight into consumers' perceptions of such firms (Ramirez 2013, p. 2) . Stakeholder theory proposes that owners of shares of stock are the prime beneficiary of firm's activities yet still recognizes a multiplicity of groups having a stake in the operations of the corporation which merit equal consideration in managerial decision making (Rausch 2010, p.3) .

In Coca-Cola's sustainability section of its website it is evident of their consideration of most of the stakeholders. The sections that Coca-Cola presents their report with show how the report caters to the numerous stakeholders in groups of common interests. The 'we' section refers to the internal stakeholders (employees, regulatory bodies etc.) and includes disclosure on items such as human workplace rights, woman's economic empowerment and charitable contributions. The 'me' section refers to the external stakeholders (customers, health groups etc.) and includes disclosure on items such as responsible marketing, product safety and quality, and nutrition. The 'World' section includes disclosure suited for the environmental groups, the general public and government as it stresses the importance of sustainability in the form of packaging, agriculture, water stewardship and energy efficiency and climate protection. In a review paper for managerial science journal written by Alexandra Rausch (2010) it is said that the stakeholder theory follows the ideal that each stakeholder group that contributes something to the corporation should receive something in return regardless of whether the stakeholder is a voluntary and active contributor to the firm or is simply passive, tolerating the existence and operation of the corporation. From all the information that Coca-Cola has provided for the multiple groups that have stakes in the companies' operations it shows the companies awareness the numerous stakeholders with interest in the processes of the company. The