Case Study About the Coca-Cola Company

case study about the coca-cola company. The Coca-Cola Company introduced Diet Coke in 1982. This was the first extension of the Coca-Cola and Coke trademarks. In two years' time, Diet Coke was the top-selling diet soft drink in the world. Today, Coca-Cola produces nearly 450 brands in more than 200 countries and rates as one of the most recognizable trademarks in the world. The trademark "Coca-Cola" was registered in the US Patent Office on January 31, 1893. Candler continued to grow the business with aggressive advertising and distributing thousands of free drink coupons. In 1894 the popular drink was sold in bottles for the first time. Beginning in 1899, independent bottling companies were licensed to bottle the drink, a practice that is still in use today by the US soft drink industry. Was first invented by John Stith Pemberton in 1886 as a drink meant to impart good health and stamina. Pemberton was a pharmacist from Columbus, Georgia who originally made a coca wine called Pemberton's French Wine Coca in 1885. When prohibition laws were passed within his county, Pemberton set out to make a new, non-alcoholic drink. What he created was pleasant tasting syrup that could be mixed with carbonated water and served at the soda fountain as a refreshing drink. He first sold this drink for five cents a glass at his establishment, Jacob's Pharmacy in Atlanta, Georgia. The average sales for the first eight months averaged nine glasses a day. Another Atlanta pharmacist and businessman, Asa Griggs Candler bought into Pemberton's company, and in the following year, Pemberton sold Candler his remaining interest in the company.