Colgate Palmolive Swot Analysis
Essay by Maiko Tan • November 26, 2017 • Essay • 312 Words (2 Pages) • 2,089 Views
BA 291.2: STRATEGIC MANAGEMENT II
Case 1: Colgate-Palmolive: Company in Transition (A)
Diagnosis: With the company’s transitions of management styles, how will Reuben Mark be able to regain and re-establish Colgate-Palmolive’s old values and positioned the company’s strength once again?
Analysis: Let’s take a closer look at Colgate-Palmolive’s business and perform SWOT analysis of the consumer products heavyweight.
Location of Factor | Type of Factor | |
Favorable | Unfavorable | |
Internal | Strength
| Weakness
|
External | Opportunities
| Threats
|
Recommendation: Mark should leverage the company’s strength and focus on its core businesses. As what his predecessor have started, Mark should also attends on continuous improvement. This meant focusing on every department and each person within the company. Slash bureaucratic layers and institute awards programs and compensation systems that reward individuality. Sold off all the non-core businesses such as jewellery, apparel and shoes etc. Then concentrate on a small number of businesses that had global scope. This allowed the company to devote more time to promoting the ‘families’ of products; oral, personal and home care, and pet nutrition. The idea was that the company would be dominant in a limited number of categories rather than lose its direction through too much diversification.
The need to constantly energise people within the firm is also a must. Sharing of ideas should be designed to increase the culture of innovation within CP. Finding best practices and for things such as speed to market and an efficient supply chain network all come from improving the processes within the firm.
Ruby Maiko Tan
2015-90732
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