Competition in the Bottled Water Industry in 2006

COMPETITION IN THE BOTTLED WATER INDUSTRY IN 2006

The companies in this sector in 2006 were as follows:

1. Nestle Waters

a. World's leading seller of bottled water with a market share of 18.3 %.

b. Company had 75 brands spread across 130 countries.

c. 2 global brands (Nestle Pure Life & Nestle Aquarel), 5 international premium brands and 68 local brands.

d. Introduced functional water and packaging innovations for differentiation.

2. Groupe Danone

a. Second largest bottled water seller.

b. Evian, world's leading spring water brand.

c. Danone's local and regional brands held number one position in many countries such as Germany and Spain.

d. Groupe Danone exited from North American bottled water market.

3. Coca Cola Company

a. Second largest bottled water seller in US.

b. Dasani brand launched in US but was a failure in Europe.

4. PepsiCo Inc

a. Sold across 200 countries.

b. Aquafina is their international brand.

c. Number one brand in Russia and Vietnam.

5. Penta

a. Available in US, UK, Canada, Australia and Japan

6. CG Roxanne

a. Crystal Geyer brand successful in many parts of US.

b. 7.4% US market share.

7. Other Brands

a. Eon, Voss and Fiji were popular in certain regions and had limited market offerings.

Strategic Group Map

1. Nestle Waters

a. World's leading seller of bottled water with a market share of 18.3 %.

b. Company had 75 brands spread across 130 countries.

c. 2 global brands (Nestle Pure Life & Nestle Aquarel), 5 international premium brands and 68 local brands.

d. Introduced functional water and packaging innovations for differentiation.

2. Groupe Danone

a. Second largest bottled water seller.

b. Evian, world's leading spring water brand.

c. Danone's