Consumer Bahaviour - Motivate Consumers

Motivate Consumers

Strategy 1: Secret Recipe 20th Anniversary

• This event is start from 24th July 2017- 30th July 2017 at all Secret Recipe Outlet in Malaysia.
• The purpose of this event is reward to their loyalty customer to support Secret Recipe for 20 years ago.

Tactic 1:  Enjoy Your Lunch with 20% discount

• This promotion is from 24th July 2017- 30th July 2017, only on Monday to Thursday.
• Customer can enjoy their lunch with 20% discount.

• This promotion only for membership.

Tactic 2: Flyer

• Flyers designed by PR department.
• Giving out to attractive flyer to attract more customer to know the promotion.
• The flyer will be giving at all outlet.
• The flyer include all the details of this event.

Tactic 3: Advertisement

• The advertisement will created by Secret Recipe PR department.
• The content of this advertisement is about the summary of Secret Recipe 20th Anniversary and promotion.
• The duration of this advertisement is around 30 seconds.
• This advertisement will be published on TV, Secret Recipe YouTube Channel and FB page.

Strategy 2: National day Promotion collaborate with Watson Malaysia

The promotion only on 31th August 2017

Tactic 1: National Day Buffet

• The promotion date is on 31th August 2017
• The promotion time is from 1pm- 5pm.
• Customers can order any foods, cakes or beverages ONLY RM 39.90.
• This available at certain outlet in Malaysia.

Outlet:

KLCC (KL)

QUILL CITY MALL (KL)

CITY SQUARE (JOHOR)

DATARAN LARKIN (JOHOR)

DATARAN PAHLAWAN (MELAKA)

MAHKOTA PARADE (MELAKA)

GURNEY PLAZA (PENANG)

Tactic 2: National Day Colouring Competition

The aim of this competition is give a chance to explore children’s talent.

Requirement:

•        Participants only from 3-7 years old children.

Information:

•        The competition is start from 31st August 2017-  30th September 2017

•        All the form can take from all Secret Recipe outlet in Malaysia OR download from our Secret Recipe official website.

•        The closing date for this competition is  30th September 2017

•        Late participants will be disqualified.

Prize:

•        First Prize: RM100 rebate voucher and free 1 kid set

•        Second Prize: RM50 rebate voucher and free 1 drink