Corporate Management in Action

MY REFLECTION

OF

CORPORATE MANAGEMENT

IN ACTION

SUBMITTED BY:

MISS KARISHMA BHATT

ABE MEMBERSHIP NO.: 452729

LONDON COLLEGE WIMBLEDON

Email : bhatt_kari@hotmail.com

INDEX

CONTENTS PAGE NO.

1. Introduction

2. Description

3. International Business Environment

4. Globalisation

5. Coca-Cola Case study

6. Business External Internal Environment and Strategy formation

a. Mintzberg 5P

7. Case Study of Marks & Spencer

8. Strategy

a. Corporate Strategy - Ansoff's Matrix & Boston Consulting Group Matrix

b. Business Strategy - SWOT Analysis & PESTEL Analysis

c. Functional Strategy

9. Business Survival issues of Competitive Advantage Business

a. Michael Porter's Five Forces

b. Value Chain Analysis

10. Corporate Social Responsibility and Ethics

11. Conclusion

12. Action Plan

13. References & External links

14. Appendix A - Log Book

15. List of Acronyms

The assignment is about reflection of the process of my learning and personal development. Corporate Management in Action (CMA) helped a lot to me in my professional life to make a change in my attitude, ability and in my way of working. My learning logbook maintained by me is attached in appendix to show my reflection on topics studied. I am going to use GIBBS(1998) Reflective cycle to share and mention my learning about CMA, that consists of six stages as:

Description, Feelings, Evaluation, Analysis, Conclusion, Action Plan

I am a Degree holder in Bachelor of Commerce, but I got an opportunity to work in Human Resource department in India due to my skills and knowledge. This inspired me to seek more educate in the management field and grasp further higher opportunities to be successful in life. 'Corporate Management in Action' was one of my favourite as it provided me knowledge relevant to my interest and moreover because of a very enthusiastic professor Mr.Victor Murambiwa who was easy to access, well organised and an excellent communicator who provided brilliant teaching on the chapters that were new for me. The best part that he told us was 'to learn how to learn', so that we can cope with future challenges and engage in the contents of the chapter where we have interest to develop ourselves. Throughout the study the environment was collaborative which helped me to grow professionally and personally. We did discussions and research on the topics taught and our deeper understanding and research helped us to implement the learning's in our personal and professional life. I learned many things by researching through internet on the chapters taught, discussing and reading case studies, analysing the topics by thinking logically, workable revisions and implementation of the actions resulting into solutions. The professor maintained the eye contact with us that gave us confidence and I learned how to be open to share the views and find the solutions because of group discussions. I learned various theories and strategies that should be implemented in the business. In classroom, my professor was a guide and not a taskmaster as he ensured that we learn the content of the chapter and develop naturally.

As per educator and philosopher John Dewey (1859-1952), 'Education is not a preparation for life; education is life itself'. [Dewey, J. (1859-1952),"The Principles of Education" stated by the Progressive Education Association in 1924]

The first day 'Corporate Management in Action' was introduced, we had our lecture notes on International Business Environment. I know that international business explains all commercial transactions between two or more countries involving cross border transactions, which include government and non-government, sales, logistics, transport and investments. Though I was aware about what Globalisation was in past studies, by sharing our views in-group discussions it helped more to know the areas that I did not knew.

As per Friedman (1999) 'Globalisation is the integrations of markets, nation states and technologies to a degree never witnessed before that is enabling individuals, corporations and nation states to reach around the world farther, faster, deeper and cheaper than ever before and the world to them as well.'

In a lecture on 5th March '10 Mr. Victor outlined that there are other things where a country open ups their borders with free import from highly subsidise countries which wipes out domestic production for domestic needs. It entirely affects the culture, political system and economic development and on human well being around the world. I also came to know that due to an increase in the competition for the survival of Global business market, countries have to upgrade their current products and technology. Globalisation resulting to the cultural issues has improved the behaviour and we have started selling local consumer products in our store and have seen a Londoner eating Italian meatballs, Australian eating Indian popular curry. To control the illegal immigrants, as even bribes have increased, the international criminal court and global administrative law are emerged. This gave me a well understanding to inform my colleagues and friends to follow the right way to enter and stay in the country, which will be beneficial to individuals, and country. This information on globalisation was explained in a case study of the Coca-Cola Company where we learned more about international business and its