Creativity Case

Creativity is the most important leadership quality, according to

CEOs. John James was not sure, but his brother and partner, Fred James, was on the phone and needed a decision. Should they run in the race or not? It had been a successful season so far, but the Pocono race was important because of the prize money and TV exposure it promised. This first year had been hard because the team was trying to make a name for itself, and so had to run in a lot of small races. A successful outing could mean more sponsors, a chance to start making some profits for a change, and the luxury of racing only the major events. But if they suffered another engine failure on national television ...

"These engine failures are a pain in the butt," thought John. The team's car had failed seven times in twenty-four outings this season with various degrees of damage to the engine and car. No one could figure out why. It took a lot of sponsor money to replace a $20,000 racing engine, and the wasted entry fees were no small matter either. John and Fred had everything they owned riding on Speed Ventures. This season had to be a success.

Paul Edwards, the engine mechanic, was guessing the engine problem was related to ambient air temperature. He argued that when it was cold, the different expansion rates for the head and block were damaging the head gasket and causing the engine failures. It was below freezing last night, which meant a cold morning for starting the race.