Customer Satisfaction

CUSTOMER SATISFACTION

IN MARKET WE ARE HAVING LOT OF SERVICE PROVIDE BY ORGANISATION. WE ALL KNOW CUSTOMER SATISFACTION IS ESSENTIAL TO SURVIVAL OF OUR BUSINESS. SO, IT'S VERY IMPORTANT TO FIND OUT WHETHER OUR CUSTOMERS ARE SATISFIED OR NOT. WHEN WE CONDUCT A CUSTOMER SATISFACTION SURVEY, IT'S VERY IMPORTANT TO GIVE PREFERENCE TO OUR CUSTOMER AND HOW N WHEN WE ASK THE QUESTIONS TO OUR CUSTOMERS ALSO PLAYS A VITAL ROLE IN IT. THE MOST IMPORTANT THING IS HOW WE RESPOND THEM...............

INDIAN TELECOM SECTORS

THE TELECOM SERVICE HAVE BEEN RECOGNIZED THE WORLD-OVER AS AN IMPORTANT TOOL FOR SOCIO-ECONOMIC DEVLOPEMENT FOR A NATION.IT IS ONE OF THE PRIME SUPPORT SERVICES NEEDED FOR RAPID GROWTH AND MODERNIZATION OF VARIOUS SECTORS OF THE ECONOMY .INDIAN TELECOM SECTOR HAS UNDERGONE A MAJOR PROCESS OF TRANSFORMATION THROUGH SIGNIFICANT POLICY REFORMS, PARTICULARLY BEGINNING WITH ANNOUNCEMENT OF NTP 1994 AND WAS SUBSEQUENT RE-EMPHASIZED ANDCARRIED FORWARD UNDER NTP 1999. IT HAS ACHIEVED A PHENOMENAL THE PHENOMENAL GROWTH DURING THE LAST FEW YEARS AND IS POISED TO TAKE A BIG LEAP IN FUTURE ALSO.

STATUS OF TELECOM SECTOR

THE INDIAN TELECOM NETWORK WITH 621 MILLION CONNECTIONS (AS ON MARCH 2010) IS THE THIRD LARGEST IN THE WORLD . SECTOR IS GROWING AT A SPEED OF 45% DURING THE RECENT YEARS. THIS RAPID GROWTH IS POSSIBLE DUE TO VARIOUS PROACTIVE AND POSITIVE DECISIONS OF THE GOVT. AND CONTRIBUTION OF BOTH BY PUBLIC AND AS WELL AS PRIVATE SECTORS . SECTORS HAVE BEEN FACILITATED BY LIBERAL POLICIES OF THE GOVT. THAT PROVIDES EASY MARKET ACCESS FOR TELECOM EQUIPMENT AND FAIR REGULATORY FRAMEWORK FOR OFFERING TELECOM SERVICES TO THE INDIAN CONSUMER AT AFFORDABLE PRICES. THERE ARE MANY TELECOM SERVICES IN MARKET ARE AVALABLE

a) Reliance

b) Airtel

c) Vodafone

d) Idea

e) Tata

f) Aircel

g) B.s.n.l

CUSTOMER SATISFACTION IN TELECOM SECTOR

CUSTOMER SATISFACTION IS AN ABSTRACT CONCEPT AND THE ACTUAL MANIFESTATION OF THE STATE OF SATISFACTION WILL VARY FROM PERSON TO PERSON AND PRODUCT/SERVICE . THE STATE OF SATISFACTION DEPENDS ON A NUMBER OF BOTH PSYCHOLOGICAL AND PHYSICAL VARIABLES WHICH CORRELATE WITH SATISFACTION BEHAVIOURS SUCH AS RETURN AND RECOMMEND RATE. THE LEVEL OF SATISFACTION CAN ALSO VARY DEPENDING ON OTHER FACTORS THE CUSTOMER, SUCH AS OTHER PRODUCTS AGAINST WHICH THE CUSTOMER CAN COMPARE