Dell Inc Essay

Dell, Inc. Is a well-known multinational company in late 90's and early 20's when it comes to selling personal computer and they have the highest market share during those years. At first they used to buy old computers and resell it but in the long run of the business they change that strategy by constructing their own personal computer and sell it directly to the end consumers. This strategy makes Dell, Inc. became a multinational company and sell their products all over the world.

But in the early 20's they are already experience difficulty in penetrating the market due to many competitors that are already present in the market. They may have the highest market share compared with other companies but they have small revenue (net income). Since they are selling their products made to order many consumers especially the individual buyers they tend to buy the products that are present in the market.

To maintain being at the top, Dell, Inc. should new marketing strategy to compete with others and also gain large revenues. The company should sustain the competitive edge that they developed over decades to be more productive and continue to give quality service to the consumers through the products that they sell.

1. Dell should limit their business strategy of made to order or direct selling, and invest more on individual customer.

- This solution will can maximize their market share because they will not only focus on large organization as their target market, but also consider all as priority for their market.

- But they should invest more on advertising so that the individual customers is aware of what the their products and remind them that Dell is offering them their computers.

2. Dell should invest more on research and development.

- This could make them as an innovator in the computer industry, leading the technology and development, they can satisfy the market first before other competitors could do so, since they are the leader in innovation, through this they can capture the trust of the customers.

- But this is very costly, they should put up research centers and hire engineers that will work for them.

3. Dell should compete with the product and price of their competitor.

- This could make them more competitive, increase their revenue and income, and market share.

- Should rely more on research and development since they have to make more products that will suits all the target market.