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Delta Faucet

Essay by   •  January 13, 2012  •  Essay  •  422 Words (2 Pages)  •  1,539 Views

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The product name that I choose in unit was Delta Faucet. Delta Faucet it's self

for many consumer represents luxury and quality in the name of faucets , a faucet that can

be sold commercially, or in the home. The product name was first introduced in the 1954

and was originally called the Delta Faucet."It was name after the faucet cam which was in the

shape of the fourth Greek alphabet...."delta". "The product was originally sold out of the trunks

of cars. In fact they gave away more faucets than they sold, but this in turn it showed many

plumber's dependability of the product name. In the 1960's" additional manufacture space

made it possible to expand Delta single-handle washerless line beyond kitchens, to lavatory and

tub/shower faucets. These products were sold based on their uniqueness, quality and

convenience." In the 1970's Delta developed a two handle line to complement the single faucet.

Delta was the first to advertise on TV and print to plumbers and consumers. In 1971

Peerless brand was developed for the Do-It-Yourselfer's. In 1995, a decision was made to sell

the Delta brand directly to retailers like Home Depot and Lowes, in doing this it established

relationships in this important channel for Domestic, and International growth. On July 2, 2009

The Daily News reported that Delta will be closing the doors of one of their facilities leaving

Approximately 265 people jobless. The Delta 120 Classic Single handle Kitchen Faucet is

American Disability Act compliant and also offers a 8" spout that swings 360 degrees for

additional convenience. Home Depot and Lowe's have a plumbing section and Delta's product

are separated with the Delta Logo's the Delta 120 Classic Single handle Kitchen Faucet is

packaged in a blue and white box.

With the constant changes in technology Delta's pricing is based on new product pricing.

Delta introduced the 120 Classic Single handle Kitchen Faucet it was a new product an it's

pricing was determined on it's technological aspects. The problem with this method in my

opinion,

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