Delta Faucet
Essay by people • January 13, 2012 • Essay • 422 Words (2 Pages) • 1,539 Views
The product name that I choose in unit was Delta Faucet. Delta Faucet it's self
for many consumer represents luxury and quality in the name of faucets , a faucet that can
be sold commercially, or in the home. The product name was first introduced in the 1954
and was originally called the Delta Faucet."It was name after the faucet cam which was in the
shape of the fourth Greek alphabet...."delta". "The product was originally sold out of the trunks
of cars. In fact they gave away more faucets than they sold, but this in turn it showed many
plumber's dependability of the product name. In the 1960's" additional manufacture space
made it possible to expand Delta single-handle washerless line beyond kitchens, to lavatory and
tub/shower faucets. These products were sold based on their uniqueness, quality and
convenience." In the 1970's Delta developed a two handle line to complement the single faucet.
Delta was the first to advertise on TV and print to plumbers and consumers. In 1971
Peerless brand was developed for the Do-It-Yourselfer's. In 1995, a decision was made to sell
the Delta brand directly to retailers like Home Depot and Lowes, in doing this it established
relationships in this important channel for Domestic, and International growth. On July 2, 2009
The Daily News reported that Delta will be closing the doors of one of their facilities leaving
Approximately 265 people jobless. The Delta 120 Classic Single handle Kitchen Faucet is
American Disability Act compliant and also offers a 8" spout that swings 360 degrees for
additional convenience. Home Depot and Lowe's have a plumbing section and Delta's product
are separated with the Delta Logo's the Delta 120 Classic Single handle Kitchen Faucet is
packaged in a blue and white box.
With the constant changes in technology Delta's pricing is based on new product pricing.
Delta introduced the 120 Classic Single handle Kitchen Faucet it was a new product an it's
pricing was determined on it's technological aspects. The problem with this method in my
opinion,
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