Demographics Case

13) Measurable or observable characteristics of your audience are called

A. statistics

B. psychographics

C. demographics

D. pseudographics

14) Demographics include which of the following?

A. Values, morals, opinions

B. Attitudes, interests, values

C. Beliefs, feelings, likes

D. Ethnicity, gender, race

15) An effective message should be

A. channel-focused

B. audience-centered

C. time-centered

D. topic-based

16) Sound and light waves are an example of which part of the communication model?

A. Decoding

B. Encoding

C. Channel

D. Noise

17) In this channel of communication, messages are carried by sound and light waves.

A. Face-to-face

B. Teleconference

C. Voicemail

D. Hard copy memos

18) You want to discuss your performance review and possible raise with your boss. The most effective channel to do this would be

A. team meeting

B. text message

C. e-mail

D. face-to-face

19) When using expert testimonials, speakers should do which of the following?

A. Use experts who have celebrity status.

B. Protect the identity of experts by not naming them.

C. Always quote the expert's exact words.