Diference Between the Selling Concept and Marketing Concept

Difference between 'the selling concept' and 'the marketing' concept' in marketing

Selling concept:

The idea in marketing that if customers are left to themselves, they will not make the effort to buy a company's products. Therefore, it dictates, companies must be aggressive in pushing their sales.

The selling concept is used on unsought goods such insurance, club membership, etc. This group of sellers is often well equipped with various techniques or strategies aimed at finding prospects and emphasize the benefits of the products.

This concept emphasizes on aggressive selling and high promotional back up. Selling, concept is practical on what we call as 'unsought goods' such as insurance, encyclopedia etc. At most times, the selling concept is practical by managers having uniqueness and overcapacity. Their aim is to sell what they can make rather that what the market needs. The customer still may not fully like the product and have what we call 'bad-mouth'. Bad mouth is when a customer talks not in favours of the product.

Marketing concept: Marketing concept is a marketing philosophy, which sees the consumer or client as the central focus of all the activities of an organization because no organization can survive without the continue patronage of its consumers. This philosophy regards a genuine concern for consumer welfare and the consumer satisfaction as the most dependence paths to the realization of an organization short and long term goals. The example of the marketing concept would include .Wal-Mart's motto of "satisfaction guaranteed" is an example of the marketing concept. Whether the Wal-Mart employee is an accountant or a cashier, the customer is always first.