Digital Technology in the Media Industry

Digital Technology in the Media Industry

March 7, 2011

There are many types of digital technology that affect the electronic media industry. Due to all these new technologies, the question that raises concern is: Will the face of media change in the future? New technology has formed and pushed mass communication distribution networks. Since the Internet became public, companies around the globe involve themselves in an angry race to beat contenders to the Web to produce new the latest substance. By any means is this fight to delineate worth and determination beyond than what is in the mass media industry. Modern rushes of low-priced, commonly existing ordinal know-hows interested in conventional practice require customers to "take means into their own hands" (Vivian, 2009). Certainly, present media companies have additional concerns towards onlookers that desire something innovative or diverse. With the extensive acceptance-and suggestions-of technologies such as wikis, Twitter, RSS, and DRM, media companies currently look to collective and financial stresses towards creating groundbreaking numerical resolutions a phase forward of their spectators, rather than individuals invent fresh or unusual devices for themselves.

A Web site that permits consumers to enhance and modernize material using means of a personal browser is known as a Wiki. Wiki software allows a person to do this by accessing a route on a Web server. Wikis can be formed primarily by the mutual work of the site guests. Wikipedia is a countless model of a sizeable Wiki that is a free encyclopedia in many languages that anyone can edit. The term 'wiki' comes from the Hawaiian phrase, "wiki wiki," which means "super-fast" (Tapscott & Williams, 2006). The development of a web page that is continually revised and enhanced through a growing amount of providers would indeed be considered "super-fast". The websites work by allowing admittance to everyone to revise the subject matter, compose up-to-minute editorials and upload the data. Some wikis request that prospective copyreaders register first, whereas others remain stress-free with their method.

Controversy has been caused because of the occurrence of editing by anyone on these Web sites. On Knowledge Rush and Wikio, there are reports of tampering and trolling, particularly in articles on topics such as religion or politics. Heated debates have raged across the internet on various blog sites such as digitaltrends.com and forums like WND where wild accusations of censorship and interference are often made about government-sponsored organizations altering the content to suit their own sinister agendas (Tapscott & Williams, 2006). Therefore, certain educational establishments do not allow content to be used in student's coursework because of the broad mistrust of the site. Despite these occurrences, Wiki sites continue to be well-liked because the environment of these sites provides a suitable method to conduct research that may otherwise take hours to locate.

A social networking site that depends on micro-blogging for communication is Twitter. Users can communicate with their followers and get information from place to another by simply typing a short, character message to anyone. Since the launch of Twitter, the network has produced and revolved into an immense site expended by main stream media as well as typical human beings that like to communicate about focal subjects, unplanned matters or to talk about what they're doing. It lets society write in brief spouts.

Twitter works by permitting users to write a short comment about something. These short "to the point" posts are referred to as Tweets. The name Twitter comes from the idea that they are short little comments similar to the chirping of a bird. A user submits their Tweet and it appears on their profile (Mermigas, 2009).