Dine Carpentry Case Study
Essay by people • February 10, 2011 • Case Study • 1,896 Words (8 Pages) • 2,428 Views
Dine' Carpentry tailors solutions to customer's home carpentry needs. Our goal is to provide an end product that is unique to the customer's requirements.
Dine' Carpentry will focus on the residential construction boom in the Shiprock section. The city has been growing by 10% annually for the past 10 years. With the population now at 1.3 million, the new construction in the Shiprock section of the town is valued at $400 million in home sales next year alone.
Currently, Dine' Carpentry is a subcontractor with Bentwood Custom Homes, Greenridge Homes, and Landmark Homes to provide home carpentry services to their new homes in the area. From this base, Dine' Carpentry will market its services to homeowners in the Shiprock area.
The current population of the city's Shiprock area is 2,000 with an average income of $10,000. Dine' Carpentry is well positioned to capture a lion's share of the home carpentry business in this growing residential area.
1.1 Objectives
The objectives of Dine' Carpentry are:
* Capture the majority of the home carpentry business in the Shiprock area.
* Offer our customers a superior service, at a low price.
1.2 Mission
The mission of Dine' Carpentry is to become the primary resource for residential home carpentry in the Shiprock area.
1.3 Keys to Success
The keys to success for Dine' Carpentry are:
* Customer referrals of neighbors and friends.
* Exceeding the customer's expectation for quality, timeliness and price.
* Dine' Carpentry tailors solutions to customer's garden expectation needs. Currently, Dine' Carpentry is a subcontractor with Bentwood Custom Homes, Greenridge Homes, and Landmark Homes to provide home carpentry services to their new homes in the Shiprock area.
* 2.1 Company Ownership
* Dine' Carpentry is owned by Camerino Gachupin.
* 2.2 Start-up Summary
* Joan Miles will provide the major investment in starting Dine' Carpentry. Joan will also secure an SBA loan. The following table and chart show projected initial start-up costs for Dine' Carpentry.
Start-up
Requirements
Start-up Expenses
Legal $2,000
Stationery etc. $300
Brochures $3,000
Construction Material $20,000
Insurance $1,000
Rent $1,000
Equipment and Tools $5,000
Vans (2) $30,000
Total Start-up Expenses $62,300
Start-up Assets
Cash Required $12,700
Other Current Assets $0
Long-term Assets $35,000
Total Assets $47,700
Total Requirements $110,000
Start-up Funding
Start-up Expenses to Fund $62,300
Start-up Assets to Fund $47,700
Total Funding Required $110,000
Assets
Non-cash Assets from Start-up $35,000
Cash Requirements from Start-up $12,700
Additional Cash Raised $0
Cash Balance on Starting Date $12,700
Total Assets $47,700
Liabilities and Capital
Liabilities
Current Borrowing $0
Long-term Liabilities $50,000
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $50,000
Capital
Planned Investment
Joan Miles $60,000
Other $0
Additional Investment Requirement $0
Total Planned Investment $60,000
Loss at Start-up (Start-up Expenses) ($62,300)
Total Capital ($2,300)
Total Capital and Liabilities $47,700
Total Funding $110,000
Services
Dine' Carpentry tailors solutions to customer's garden expectation needs. From a single window box, a row of Versailles-style containers, to a full purpose wooden decking scheme. Our dedicated carpentry service can manufacture and install every type of exterior carpentry project.
Dine' Carpentry's goal is to provide an end product that is unique to the customer's requirements. The containers trellis and decking can be manufactured to fit any space, however complicated. Our trellis panels and containers can be built to specific, historical, or an existing design theme within the customer's garden, the paint or wood stain can be matched to existing garden woodwork or house color schemes.
Market Analysis
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