Disney Japan Case Study

The cross cultural of Disney fell short expectations for its attraction and its entertainment. The Disney is also lack of cultural knowledge in Europe as they practices their own culture for them and not accepted by some European people. But when the management changes, The EuroDisney became cultural sensitive, open communication towards to Europe, increase cultural assimilation and building its relationship with the Europeans

 The wine consumption which is a European way of living was not taken into consideration by the managers.

 The breakfast is really important in Europe more than in the U.S

 Also a very subjective fact which is the hospitality to Disney image for French customers and employees.

 Lastly, the length of time spent in the theme Park. People do not sleep so much in Hotels. It is a lack of earnings because the Hotels are the best way where they make a lot of margin.

The Japanese population is composed by a large number of younger people, Japan's home culture. Influence a great deal by the American culture brought in increasing trade ever since the post war era, Harley Davidson and Hollywood have contributed much over decades. Management at Disney was of the opinion that success in Japan would be matched by success in Europe. The target European market consists of an older nationalist population. The success in Japan proved so overwhelming that management treated both market as equate was blinded of the implications for its action

Because of the initial fallings of the EuroDisney in the first year of operation, steps will have to taken by Disney to make sure things work out, right from the beginning. A good example for a new Disneyland will be Dubai because it was the commercial business in Arab world it also can emphasize their message better to their target market