Documenta Case

The aim of the research is to identify a local brand, in this case - TH True Milk - which will be marketed overseas in either Russia or Brazil. The research is based on secondary sources including articles and reports which are published online. Other websites also provided some essential information about businesses in Russia and Brazil, TH True Milk and Unilever which helps to gain more insight on some basic knowledge. Given more opportunities and advantages for TH True Milk to be marketed, Brazil is more likely to be the chosen country. TH True Milk is regarded as one of the most reputable dairy corporation of Vietnam. The company specializes in manufacturing milk and dairy products including pure fresh milk, collagen-added milk, ultra-high-temperature (UHT) milk, fortified UHT milk, pasteurized yoghurt drink, probiotic drink, yoghurt, cheese, butter and ice-cream. Facilitated with a large-scale distribution system and a combination of advanced technology, TH True Milk products are widely available, making the product's image and a chain of TH True Mart shops become familiar to Vietnamese consumers. Although the business has been in operation for only three years, the TH True Milk has been welcomed and trusted by millions of customers in Vietnam.